Digital Content Producer/Specialist

Digital Content Producer/Specialist

Location: Epsom College Malaysia

Position: Executive Level

Experience Required: Minimum 2 years

Job Summary:

Epsom College Malaysia is seeking a talented and motivated Digital Content Producer to join our team. The ideal candidate will play a vital role in producing high-quality, localised multimedia content and supporting our digital marketing initiatives for the Chinese-speaking markets. This position involves creating engaging graphics, videos, social media content, and written materials specifically tailored for audiences in China, Taiwan, and Hong Kong. The successful candidate will collaborate closely with our Marketing and Admissions teams to enhance brand visibility, strengthen market engagement, and support our growth objectives.

Key Responsibilities:

1. Content Creation

2. Develop visually appealing graphics, videos, animations, and multimedia assets for Chinese-speaking audiences.

3. Localise and adapt global content to suit cultural nuances and regional trends.
4. Write, edit, and proofread written content for articles, social media, video scripts, and marketing materials.
5. Produce short-form video content for platforms such as Xiaohongshu, WeChat Channels, Douyin, and Bilibili.

6. Digital Marketing

7. Create and implement digital marketing campaigns targeted at Chinese-speaking markets.

8. Monitor and analyse campaign performance, utilising insights to enhance engagement and conversions.
9. Contribute to SEO initiatives to improve visibility on Baidu, Sogou, and other regional search engines.
10. Assist with online advertising and performance marketing efforts focused on China, Taiwan, and Hong Kong.

11. Social Media Management

12. Manage official social media accounts for the Chinese-speaking markets.

13. Develop and maintain a content calendar for consistent posting and community engagement.
14. Respond accurately and professionally to audience inquiries and comments, fostering trust and interaction.

15. Collaboration & Market Engagement

16. Work collaboratively with various teams (Marketing, Admissions, Business Development, etc.) to ensure cohesive messaging and effective campaigns.

17. Partner with Chinese-speaking agencies, media, and influencers/KOLs for promotional collaborations.
18. Provide market insights and trends to refine digital strategies for the CN/TW/HK regions.
19. Assist in preparing content for events, school tours, Open Days, and promotional campaigns.

Qualifications:

• Bachelor's Degree or Diploma in Multimedia Design, Digital Media, Communications, Marketing, or a related field.
• Excellent command of Mandarin (written and spoken), with strong proficiency in English.
• Minimum 2 years of experience in multimedia production, content creation, or digital marketing targeting Chinese-speaking markets.
• Strong knowledge of social media platforms, including WeChat, Weibo, Xiaohongshu, Douyin, RED, LINE, Facebook (TW/HK), and Bilibili.
• Proficiency in design and editing tools (Adobe Creative Suite, CapCut, Canva, etc.).
• Experience in videography, photography, and video storytelling is an advantage.
• Familiarity with Chinese SEO, Baidu tools, SEM, and online advertising platforms is a plus.
• Strong communication, project management, and teamwork skills.
• Creative, detail-oriented, and capable of working efficiently under tight deadlines.

Application Process:

If you are excited about this opportunity and meet the qualifications, please submit the following:

• Resume
• Portfolio (including design and video samples)
• Cover letter outlining your relevant experience

Please note that only shortlisted candidates will be contacted for interviews.

Join Epsom College Malaysia and be part of a dynamic team committed to excellence in education and digital engagement.

Epsom College in Malaysia is committed to safeguarding and promoting the welfare of children. All applicants must be willing to undergo child protection screening, including past employment verification, background checks and reference checks. Epsom College in Malaysia is an equal-opportunity employer and welcomes applications regardless of age, gender, race, religion, or disability.