Conversion Content Manager, IPC

Your Job

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU. 

This role owns the development and governance of conversion content standards and playbooks, ensuring every hero SKU and innovation launch is equipped with best-in-class assets. Collaboration with eCommerce, marketing, and sales teams across markets is essential to ensure content meets platform requirements and delivers business impact aligned with premiumization and category growth priorities. The successful incumbent is also responsible for driving excellence in conversion-focused content across digital commerce, which includes piloting key projects with end-to-end delivery for key markets, scaling of high-performing content—from PDPs to performance ads and affiliate formats for key markets/categories.

Role Overview & Primary Accountabilities:

• Define Conversion Content Standards: Develop and maintain guidelines and playbooks for PDPs, performance ads, and affiliate content. Ensure consistency, quality, and conversion impact across platforms and markets.

• Lead End-to-End Implementation: Oversee PDP revamps for priority markets and categories. Partner with IPC sector, commercial, design, and local teams to ensure timely delivery and measurable uplift across platforms like Amazon, Lazada, TikTok, and Shopee for key markets/categories.

• Measure and Optimize Performance: Establish KPIs and tracking frameworks to assess the impact of conversion content on funnel sufficiency, conversion rates, and GMV. Provide actionable recommendations to continuously improve performance.

• Develop Scalable Conversion Assets: Create adaptable templates and toolkits for conversion ads, short-form commerce videos, and affiliate content. Ensure assets are easily deployable across categories and markets. Apply best practices from internal and external sources to develop high-performing ad formats.

• Create Affiliate Video Guidelines: Design guidelines tailored to drive conversion, especially for premium-tier products.

• Champion Innovation in Conversion Content: Stay ahead of emerging formats (e.g., TikTok Shop, shoppable video, live commerce). Pilot new approaches to enhance storytelling and consumer engagement.

• Enable Market Capability: Partner with local marketing and eCommerce teams to train and embed best practices. Empower markets to produce high-quality conversion content at scale.

• Codify and Scale Best Practices: Translate campaign and pilot learnings into toolkits and case studies. Accelerate adoption of conversion content excellence across IPC categories.

• This role reports to the Social Content & Discovery Lead, IPC

About Us

Huggies. Kotex. Poise. Depend. Confidence. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.

At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth, and impact. We're founded on 151 years of market leadership, and we're always looking for new and better ways to perform – so there's your open door of opportunity. It's all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference.

At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

Essential requirements

• 8–10 years of experience in digital commerce, content optimization, or performance marketing, ideally within FMCG or eCommerce platform environments.

• Proven expertise in conversion content creation and optimization across PDPs, affiliate formats, and performance ads.

• Strong commercial acumen with experience linking content improvements directly to sales outcomes (conversion rates, GMV, share growth).

• Familiarity with eCommerce ecosystems (Amazon, Lazada, Shopee, TikTok Shop) and their content requirements.

• Demonstrated ability to create frameworks, playbooks, and toolkits that scale across multiple markets. Strong project management skills to lead multiple content streams and ensure timely delivery for hero SKUs and innovation launches.

• Excellent cross-functional collaboration skills with eCommerce, marketing, sales, and agencies.

• Bachelor's degree in Marketing, Digital Commerce, or related field.

​Location: Brazil or Malaysia

Total Benefits

Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see
 

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

No Relocation:

This role is available for local candidates already authorized to work in the role's country only. Kimberly-Clark will not provide relocation support for this role.