Assistant Manager Public Relation

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia EQ, Hotel Equatorial (M) Sdn Bhd Full time 54,000 per year

Key Duties and Responsibilities

Media Relations & Outreach

  • Develop and maintain relationships with key media outlets, influencers, bloggers, and industry stakeholders.

  • Pitch stories, coordinate press visits, and secure high-impact coverage in luxury travel, trade, lifestyle, and business publications.

  • Manage press releases, media kits, and crisis communication and responses.

Content Strategy & Brand Storytelling

  • Create engaging content for press materials, newsletters, and digital platforms that reflects EQ's luxury identity.

  • Work alongside the operations and commercial teams to ensure that PR campaigns are aligned with brand initiatives and seasonal promotions.

Event Management

  • Plan and organise press events, media familiarisation trips, product launches and previews to showcase EQ's products and services.

  • Set up collaboration with a variety of relevant marketing resources to promote EQ's products and services, and develop partnerships.

Reputation Management

  • Monitor media coverage and social sentiment, addressing issues proactively.

  • Uphold the hotel's brand standards across all communications.

Reporting & Analytics

  • Track PR campaign performance, providing insights and recommendations for optimization.

  • Prepare monthly reports on media coverage, ROI, and industry trends.

Team Collaboration

  • Mentor overall PR deliveries and support cross-departmental projects.

  • Assist with administrative tasks, vendor coordination, and budget management.

Job Types: Full-time, Permanent, Fresh graduate

Pay: From RM4,500.00 per month

Benefits:

  • Health insurance
  • Maternity leave
  • Meal provided
  • Opportunities for promotion
  • Professional development

Work Location: In person

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