Senior Marketing Executive

1 day ago

Kuala Lumpur City Federal Territory of Kuala Lumpur, Malaysia Stream Empire Holdings Full time 60,000 - 120,000 per year

As a Senior Marketing Executive, you will help shape impactful brand moments across multiple channels, from in-store activations to digital campaigns. You will work closely with the Marketing Manager to plan and execute marketing initiatives, coordinate with cross-functional teams, and engage communities. This is an exciting opportunity for someone passionate about streetwear culture and brand storytelling, looking to advance their career in marketing.

Responsibilities:

·      Support the development and execution of integrated marketing campaigns across retail, e-commerce, digital, and community channels.

·      Coordinate marketing activities between internal teams (E-Commerce, Digital Marketing, CRM, Wholesale) and external partners to ensure smooth execution.

·      Track and manage campaign timelines, marketing assets, and budget allocations to ensure efficient rollouts.

·      Execute local marketing initiatives including grassroots and community events, athlete or ambassador activations, and in-store campaigns.

·      Ensure brand guidelines, messaging, and visual identity are consistently applied across all marketing touchpoints.

·      Liaise with partners, malls, media, and community groups to support marketing activations and collaborations.

·      Monitor and analyse campaign performance, consumer insights, and market trends to provide actionable recommendations.

·      Assist in the preparation of marketing reports, presentations, and performance reviews.

·      Contribute creative ideas and assist in developing marketing content that reflects the brand's positioning.

·      Stay up to date with industry trends, competitor activities, and consumer behavior to support marketing strategy.

Qualifications:

·      Bachelor's degree in Marketing, Business, Communication, or related field.

·      Minimum 3 years of relevant marketing experience, preferably within the fashion lifestyle or sports industry.

·      Good understanding of brand marketing, with hands-on experience supporting campaign execution across online and offline channels.

·      Ability to analyse basic sales and marketing data to draw simple insights and support campaign reporting.

·      Excellent communication and interpersonal skills; able to work collaboratively with cross-functional teams and external partners.

·      Excellent command of written and spoken English; proficiency in Mandarin and Bahasa Malaysia is a plus.

·      Creative, proactive, highly organized, and comfortable working in a fast-paced environment.

·      Interest in and familiarity with industry trends, competitor activity, and consumer behavior within the sports lifestyle and fashion space.

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