Trade Marketing Executive

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia CJ Foods Malaysia Sdn Bhd Full time 60,000 - 80,000 per year

Primary duties and responsibilities:

1.     Strategic Planning:

Develop and execute trade marketing strategies aligned with overall brand goals.

Plan and manage promotional campaigns to boost product visibility and sales.

2.     Channel Coordination:

Collaborate with sales teams to implement marketing plans across retail, wholesale and distribution channels.

Ensure excellence in in-store execution and merchandising standards.

3.     Retailer & Distributor Engagement

Build strong relationships with retailers and distributors to maximize product placement.

Organize in-store events and activations to drive consumer engagement.

4.     Market Analysis

  • Analyse market trends, sales data, and competitor activities to inform strategy.

  • Monitor and report on the effectiveness of trade marketing initiatives.

5.     Budget & Resource Management

Oversee trade spending and promotional budgets across physical and digital accounts.

Maintain accurate records of account activity and campaign performance.

Skills & Qualification requirements:

1.     A degree in Marketing, Business Administration, or a related field.

2.     Minimum of 3 years relevant working experience.

3.     Excellent communication and negotiation abilities.

4.     Experience in managing cross-functional teams and external partners.

5.     Familiarity with retail environments and consumer behavior.

6.     Detail-oriented mindset with the ability to work independently..

Proficient in MS excel for data analysis and reporting.

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