Trade Marketing Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia SKINTIFIC Malaysia Full time 60,000 - 80,000 per year

Responsibilities:


• Responsible for developing trade strategies and executing the Trade Marketing Plan in

line with sales and marketing objectives, to drive growth in market shares.


• Developing and implementing channel-specific marketing strategies and plans for

assigned retailers.


• Managing the trade marketing budget & ensure the sales achievement's budget matches

expenses allocations.


• Work closely with the sales team & marketing team to roll out impactful in-store

campaigns and expand the distribution channel.


• Continuous understanding on external factors and competitors' activities of the channel

& category.


• Improving brand presence and campaign execution across trade through excellence in instore

planning, execution, and tracking in alignment with the annual marketing priorities.


• To plan Exclusive SKUs Marketing Plan.


• To plan Joint Quarterly Marketing Plan.


• To plan Joint Business Plan, TTL, ATL, BTL Plan.


• To execute joint event planning: in-store, roadshows.


• Responsible to ensure that client interaction with Company is conducted in a timely and

satisfactory manner.


• Work closely with the cross-functional teams (e.g. Marketing, Operation and Supply

Chain Management) to ensure efficient and effective execution.


• Continuously build market knowledge and refer sales leads, customer feedback, and

information on competitor activity to appropriate contacts within the organization.

Qualifications:


• Minimum 2 years' and above experience in trade marketing manager role.


• Minimum 1 year in managing Watsons/ Guardian Trade Marketing Plan.


• Minimum Diploma in Business Studies/ Marketing or any related discipline.


• Excellent Mandarin fluency both written and spoken is a must.


• Good communication skills in English & Malay.


• Proven track record in similar position.


• Strong analytic skills.


• Good organization skills with the ability to handle multitasks concurrently and

meet deadlines.


• Excellent teamwork spirit and time management skills.


• Creative thinking and generate relevant ideas for brainstorming sessions.

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