Senior Trade Marketing Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Agensi Pekerjaan Randstad Sdn Bhd - Professional Full time 900,000 - 1,200,000 per year

Senior Trade Marketing Manager - FMCG

About the Company Our client is a well-established FMCG company with a strong market presence in the consumer goods sector. Known for their commitment to quality and innovation, the company owns a portfolio of trusted household brands. They offer a dynamic and collaborative environment, focusing on strategic growth and maintaining a competitive edge in the retail landscape.

About the Role We are seeking a strategic and results-oriented Senior Trade Marketing Manager to lead shopper activations and trade strategies for key assigned portfolios. In this pivotal role, you will lead a team of two Managers, driving commercial excellence and ensuring the effective execution of channel plans. You will be responsible for shaping the in-store vision, managing significant budgets, and leading high-level commercial negotiations to drive category growth.

Key Responsibilities

  • Lead the development and execution of comprehensive shopper activation strategies for the assigned brand categories.
  • Provide leadership and mentorship to 2 direct reports (Managers), overseeing their respective category portfolios to ensure alignment and growth.
  • Strategize and oversee the management of A&P budgets, ensuring efficient allocation and maximizing ROI on trade investments.
  • Lead strategic conversations and negotiations with internal stakeholders, including Procurement, as well as external partners to drive commercial value.
  • Utilize a basic understanding of P&L to monitor financial performance and make data-driven decisions that enhance profitability.
  • Collaborate closely with Sales and Brand Marketing teams to align on channel strategies, product launches, and promotional calendars.

Requirements

  • Bachelor's Degree in Marketing, Business Administration, or a related field.
  • Extensive experience in Trade Marketing or Shopper Marketing within the FMCG industry.
  • Strong leadership capabilities with a proven track record of managing and developing managers.
  • Solid strategic experience in managing A&P budgets and trade investments.
  • Basic understanding of P&L management is highly desirable.
  • Exceptional negotiation skills with the ability to lead complex conversations with cross-functional teams.
  • Strong analytical skills with a commercial mindset.

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