Lead Product Manager, Managed Advertiser

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

Grab Ads is Grab's advertising platform, connecting restaurant merchants, regional brands, and Fortune 500 companies with millions of consumers across Southeast Asia. As an award-winning ad publisher in the region, we go beyond delivering delightful customer experiences - we empower advertisers to reach the right audiences and build meaningful connections. By staying customer-centric and partnering with brands, we push ourselves to be a leading industry partner, helping advertisers grow while enhancing the Grab ecosystem.

Get to Know the Role

We are hiring a Lead Product Manager to drive the next chapter of Grab Ads, with a focus on building solutions for our largest advertisers, including leading restaurant partners and top FMCG clients across Southeast Asia. You will own the strategy and execution for products that solve the complex needs of enterprise advertisers, while shaping an entirely new go-to-market approach for Grab Ads.

As a Lead PM, you will work hands-on with customers to design, prototype, and test new features with speed and agility. You will be expected to leverage GenAI tools to work lean, reducing dependence on large cross-functional teams, and accelerate the build–measure–learn cycle. Your ability to combine customer insight with technical fluency will help create differentiated advertising solutions that deliver impact for both endemic and global advertisers.

This role offers the opportunity to:

• Lead a 0–1 journey in defining a new GTM strategy for Grab Ads.
• Partner directly with enterprise advertisers to co-create fast prototypes and learn from real-world usage.
• Deliver innovative products that strengthen Grab Ads' position as the preferred partner for complex, large-scale advertisers.

You will be based onsite in our Petaling Jaya office.

The Critical Tasks You Will Perform

• Set and drive the product strategy for managed advertisers.
• Propose logical hypotheses and design effective, creative experiments to test and validate hypotheses.
• Work directly with engineering, product analytics and design to ship features quickly.
• Collaborate with external partners and sales teams to coordinate new features and betas.
• Communicate sophisticated ideas in a concise manner and drive alignment among leadership and key team members.

What Essential Skills You Will Need

• 5+ years of experience in product management, with a focus on digital advertising and analytics.
• Experience launching successful products and driving business growth.
• Understanding of complex technical concepts.
• Experience with data analysis and interpretation, including SQL and data visualization tools.
• Knowledge of digital advertising ecosystem, including ad serving, ad exchange, and demand-side platforms.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.