Performance Advertising Lead

4 days ago

Petaling Jaya, Malaysia Bjak Full time

**About Us**

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

**Role Overview**
As the Performance Advertising Lead specializing in TikTok, you will be responsible for developing and executing a comprehensive performance advertising strategy on the TikTok platform. Leveraging your expertise in digital advertising, data analysis, and TikTok-specific optimization, you will lead a team to achieve business goals and maximize return on investment.

**Responsibilities**
- Develop and implement a strategic performance advertising plan on the TikTok platform aligned with overall marketing and business objectives.
- Plan, execute, and optimize performance advertising campaigns on TikTok, including In-Feed Ads, Branded Hashtag Challenges, and other ad formats.
- Collaborate with creative teams to develop high-performing ad creatives tailored to the TikTok audience.
- Utilize analytics tools to track and analyze the performance of TikTok advertising campaigns.
- Implement targeted audience strategies and segmentation specific to TikTok users.
- Stay updated on the latest TikTok advertising technologies, features, and trends.
- Collaborate with marketing, product, analytics, and other teams to align TikTok advertising strategies with broader business goals.
- Ensure consistent messaging and branding across all TikTok advertising channels.
- Develop and manage budgets for TikTok advertising campaigns, ensuring cost-effectiveness and maximum ROI.
- Monitor campaign expenses and optimize budget allocation based on TikTok performance.

**Requirements**:

- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Proven experience in performance advertising, with a minimum of 7 years in a leadership role, specifically focused on TikTok.
- In-depth understanding of TikTok advertising platforms, features, and optimization techniques.
- Experience with audience targeting, segmentation, and data-driven decision-making on TikTok.
- Strong analytical skills and proficiency in analytics tools, with a focus on TikTok Analytics.
- Excellent leadership, communication, and collaboration skills.
- Strategic thinking and the ability to align TikTok advertising efforts with business objectives.
- Familiarity with ad tech solutions and emerging trends in TikTok advertising.

**Benefits**
- Be at the forefront at tackling the hardest problems within the insurance industry
- Team culture - highly practical and results oriented
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire

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