Regional Sales and Operations Manager

4 days ago

Malaysia CompAsia Full time 60,000 - 120,000 per year


Overall Background

The Regional Sales and Operations Manager is responsible for driving sales growth, ensuring operational excellence, mentoring and developing staff, and maintaining compliance with company policies. A results-oriented mindset, and the ability to align regional goals with the organization's objectives.

Summary

The role of a regional manager is challenging yet rewarding. By taking on the responsibilities of overseeing multiple branches and coordinating operations within a region, regional managers play a crucial role in the success of a company. They are leaders, strategists, and problem solvers, contributing to the growth and profitability of the organisation.

Responsibilities:

1. Drive Regional Sales Growth and Achieve Targets

  • Analyse regional sales data to identify trends, strengths, and areas for improvement and working closely with The Head of Business Unit.
  • Set clear, measurable, and achievable sales targets for teams.
  • Foster collaboration among teams to share best practices and leverage cross-region insights.

2. Develop and Implement Effective Training Programs

  • Conduct a needs assessment to identify skill gaps among staff.
  • Create training modules focused on product knowledge, customer engagement, and sales techniques. To work with Head of BU and HR to develop training.
  • Schedule regular evaluations to measure the effectiveness of the training and make adjustments as needed.

3. Mentor and Support Staff for Operational Excellence

  • Identify high-potential employees and provide them with development opportunities.
  • Encourage staff to set career goals and provide resources to help them achieve these.
  • Work closely with Store Supervisor and celebrate individual and team achievements to boost morale and motivation.

4. Ensure Compliance with Company Policies and Operational Standards & Operational Excellence.

  • Working closely with Head of Business Unit, regularly communicate company policies and updates to all staff.
  • Conduct periodic audits to ensure adherence to operational standards.
  • Provide training on compliance and address any gaps proactively.
  • Oversee day-to-day operations within the region to ensure efficiency and adherence to standards. Implement new processed to streamline and improve customer experience.

5. Campaign Management: Planning, executing, and evaluating marketing campaigns across various platforms (digital, print, social media, etc.).

6. Customer Engagement: Developing strategies to increase customer engagement, loyalty, and retention through various marketing initiatives

7. Partnership Program: Building and managing strategic partnerships with key industry players, malls, brands, and vendors to expand reach, increase visibility, and create mutually beneficial marketing and sales opportunities.

Key Performance Indicators (KPIs):

1. Sales Metrics

  • Percentage of sales target achieved (monthly/quarterly/yearly).
  • Growth rate of regional revenue compared to the previous period.
  • Customer acquisition and retention rates.

2. Operational Excellence and Compliance

  • Average resolution time for customer or operational issues.
  • Audit scores for operational compliance and standards.
  • Frequency of non-compliance incidents.
  • Audit and review scores for policy adherence.

3. Training and Development

  • Percentage of staff completing training programs.
  • Improvement in team sales performance post-training.
  • Employee satisfaction scores related to professional growth opportunities.

4. Customer Experience

  • Net Promoter Score (NPS) or customer satisfaction ratings.
  • Resolution time for customer complaints.
  • Number of repeat customers and referrals.

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