Livestream Marketing Executive

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia Shopee Mobile Malaysia Sdn Bhd Full time
  • Monitor key performance metrics of livestream shows, and generate post-campaign reports for actionable improvement.
  • Analyse performance of livestream; come up with suggestions and proactive solutions in improving the commercials of livestream shows
  • Lead the end-to-end planning and execution of livestream marketing campaigns, ensuring they are aligned with key business objectives and topline growth targets
  • Work closely with internal teams (e.g. Marketing, Business Development, KOLs, Affiliates and Product) to develop and run engaging, high-impact livestream campaigns that drive user engagement and sales
  • Coordinate with internal stakeholders to manage setup requirements for campaign assets, vouchers, and coins requests.
  • Coordinate livestream scheduling and maintain strong working relationships between Shopee Business Development teams, and key on-air talents (including Hosts, KOLs, and Affiliates), ensuring clear and consistent communication at all times
  • Support livestream production by assisting with production curation, SKU selection and performance analysis to drive commercial growth for the business.

Requirements
- Bachelor's Degree, background in marketing or business management preferred

  • Fresh graduates with an interest in e-Commerce; or 1–2 years of work experience in a Marketing role (experience in e-Commerce, telco, FMCG, or previous experience executing front-end app changes preferred)
  • Proficiency in Microsoft Excel and PowerPoint; familiarity with Google Sheets
  • Strong communication and interpersonal skills to manage stakeholders and partners
  • Experience in data analysis is preferred
  • Good project management skills: able to cascade and manage timelines so all deliverables required for executions are completed on schedule
  • Excellent organizational, analytical, and problem-solving abilities
  • Able to support execution of livestreams outside regular working hours
  • Familiar with navigating popular e-commerce & livestreaming platforms

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