Senior Specialist, Digital Adoption

2 days ago

RHB Centre Tower Level, Malaysia RHB Bank Full time 120,000 - 180,000 per year
  • Possess strategic thinking/insight in designing end-to-end digital customer journey from onboarding to driving engagement to deepen relationship.
  • Maintain data driven, process, feedbacks and other inputs to identify opportunities to improve product for better adoption
  • Identify and define various persona mindset and design plans to push adoption through campaigns, educational materials and behavior shaping through gamification and other means.
  • Develop comprehensive tools, materials, features and methods of disseminating and conveying knowledge, product features, customer benefit, bank benefit and others for digital products to ensure effective usage by users and to achieve referral behavior from users
  • Develop external change management plans to drive customers from brick and mortal to adopt RHB retail digital products, promote it to others and be able to guide others outside of RHB in effectively using the products.
  • Develop structure training plans and material to educate relevant RHB business and functional groups on product capabilities, operationalization, value proposition, support capabilities and in other areas required.
  • Work closely with Group Digital Transformation and Group Marketing to collaboratively drive adoption in all areas relevant to digitalization of retail business

Continuously drive customer satisfaction and usage of digital payments/products to increase visibility and reduce cost to serve.

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