e-Commerce Marketing Executive

About Zuellig Pharma

Zuellig Pharma (ZP) is one of the largest healthcare services groups in Asia and our purpose is to make healthcare more accessible.

For over 100 years, we have been the trusted partner for healthcare companies looking to realize opportunities in Asian markets. With our deep-reaching infrastructure and sole focus on healthcare, we offer our clients unparalleled access to all healthcare channels across 13 countries in the region. Our focus is always about combining our market insight with a thorough understanding of your needs to deliver the best solution that connects you to patients. We believe delivering your products is only the first step to capturing the Asian markets. That is why we have continued to invest in developing innovative solutions that expand across Distribution, Clinical Reach, Sales & Marketing, Patient Centred Services, and Community Pharmacies.

Zuellig Pharma is the leading provider of distribution services to manufacturers in the life science industry in the Asia Pacific region. With operations in 13 countries or territories Zuellig Pharma has strong market positions, critical mass, broad geographic coverage and significant potential for continuing growth.

Purpose of the Role:

The E-commerce Marketing Executive plays a key role in driving the performance and growth of Zuellig Pharma's B2B eCommerce platform, EZRx & Market. This role is responsible for executing marketing campaigns, Visual creation, execute customer engagement initiatives, and supporting sales enablement through data-driven insights. The position works closely with internal stakeholders to ensure effective digital activation, platform adoption, and customer retention across healthcare professionals and institutions.

What You'll Do :

Marketing Campaign Execution

• Plan and execute promotional campaigns on EZ Rx aligned with business priorities and seasonal events (e.g. Market Super Sale, 11.11, year-end promo).
• Coordinate with cross-functional teams to ensure campaign readiness and alignment with product strategies.
• Monitor and optimize campaign performance to meet target KPIs (GMV, Adoption Rate, engagement).

Creative Development & Visual Management

• Design and develop campaign visuals including banners, social posts, push notifications, and EDM layouts.
• Ensure creative materials follow brand guidelines, communicate key messages clearly, and are optimized for digital platforms (EZRx, email, in-app).

CRM & Customer Engagement

• Execute CRM campaigns via CleverTap including push notifications, in-app messages, and email automation.
• Segment audiences based on customer behavior and lifecycle stage to drive engagement and repeat usage.
• Track and report on engagement metrics to improve campaign performance

Performance Monitoring & Insights

• Track and analyze sales and campaign performance to identify opportunities and gaps.
• Provide insights and reports on Offline & Online campaign performance related with EZ Rx marketing initiatives.

Cross-Functional Collaboration

• Work closely with Sales Representatives, Telesales, and Commercial Teams to ensure marketing alignment with sales activities.
• Support the sales force with digital campaign tools and materials for customer engagement.

What will make you successful:

Must-Have:

• Bachelor Degree in Marketing / Business Management or any relevant field

Advantage to Have:

• Familiar with trade or commercial marketing
• Experience in digital campaign management

Why Join Zuellig Pharma:

• We are committed to fostering an inclusive environment where our employees can learn, grow, and achieve shared success.
• We champion diversity, equity, and inclusion, ensuring every individual feels valued, respected, and treated fairly.
• As a leading multi-market healthcare solutions provider, we empower our employees to gain comprehensive knowledge and expertise in the dynamic healthcare industry across the region.
• Enjoy the flexibility to effectively balance your work and personal life while taking charge of your career journey through our empowering growth opportunities.
• Our Total Rewards program is designed to support your overall well-being in every aspect.