senior marketing executive

2 days ago

Subang Jaya Selangor, Malaysia Sunup Healthcare Sdn Bhd Full time

Job Summary

We are looking for a results-driven Senior Marketing Executive to lead and execute marketing strategies for our portfolio of baby, healthcare, and consumer products. The role encompasses strategic partnerships, retail marketing, creative campaign development, digital engagement, and consumer insights, with a focus on driving brand growth and enhancing customer experience.

About Us

Sunup Healthcare Sdn Bhd is a Malaysian distributor of international baby, healthcare, and medical-related products. We partner with well-known global brands to bring quality products to families and professionals nationwide. Join us for a dynamic career in trade marketing, where you can contribute to brand growth and sales success.

Key Responsibilities:

Strategic Partnerships & Collaborations

  • Identify, plan, and implement partnership opportunities and marketing collaborations to strengthen brand visibility and engagement.
  • Prioritize high-impact, ethical channels to align with company objectives and values.

Retail Marketing & Activation

  • Partner with retail teams to design and execute in-store promotions, product demos, and educational initiatives.
  • Lead the planning and delivery of events, roadshows, and consumer activations to boost market presence and engagement.

Creative & Campaign Management

  • Collaborate with internal creative teams and external agencies to develop campaign materials, including visuals, multimedia, and messaging that meet marketing goals.
  • Ensure all campaigns align with brand standards and resonate with target audiences.

Digital Marketing & Online Engagement

  • Plan, implement, and monitor content strategies for digital channels including XiaoHongShu (XHS) and other platforms to maximize engagement and conversions.
  • Stay informed on digital and social media trends, adapting strategies to maintain relevance and effectiveness.

Market Research & Consumer Insights

  • Conduct research on industry trends, competitor activity, and consumer behavior to guide marketing decisions.
  • Transform insights into actionable strategies that enhance brand positioning and campaign effectiveness.

Additional Projects

  • Support management with ad hoc marketing initiatives or projects as needed to meet broader business goals.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Minimum 2-3 years of marketing experience, preferably in FMCG, baby care, or lifestyle products.
  • Demonstrated success in planning and executing marketing campaigns and events.
  • Strong project management, organization, and multitasking abilities.
  • Excellent communication, collaboration, and interpersonal skills.
  • Strong command of Mandarin, English, and Bahasa Malaysia (written & spoken). We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
  • Self-motivated, proactive, and possess own transport.
  • Creative and analytical, with the ability to turn insights into effective marketing strategies.

What We Offer

  • A creative and supportive work environment.
  • Opportunities to work with well-known brands and exciting projects.
  • Training and career development opportunities.
  • Staff discounts on our products.
  • Annual leave, medical benefits, and more.

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