Senior Performance Marketing Specialist

12 hours ago

Subang Jaya Selangor, Malaysia Xedea Sdn Bhd Full time

The Senior Performance Marketing Specialist role requires a savvy digital marketer with hands-on execution experience and reporting involvement in paid search and/or paid social campaigns. Their contribution will help businesses get leads and sales growth through continuous reviewing, monitoring, reporting, and optimization of paid channels such as Google Ads and Facebook Ads.

Accountability

Campaign Management and Execution (50%)

  • Oversee a team of marketers managing 40-50 lead generation marketing campaigns. You will personally manage 5-10.
  • Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
  • Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc
  • Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
  • Perform effective split testing by creating contents that will engage and drive results
  • Thoroughly review all outputs to ensure accuracy, quality, and best practice
  • Assist in the onboarding of a new client when necessary

Investigation & Reporting (30%)

  • Proactively monitor and communicate campaign performance to immediate stakeholders
  • Assess, investigate, and resolve campaign issues and poor performance
  • Produce insightful reports (ad hoc and scheduled) for the allocated channels
  • Initiate discussions with managers on growth strategies
  • Employs analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns
  • Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively
  • Reach out to senior support immediately and proactively when across arduous issues

Client Communication & Team Management (20%)

  • Champion ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns
  • Leading junior marketers on managing their work and training them to be more effective in their marketing funnel management
  • Working with sales team to educate them on marketing funnel expertise and expectation management

Personal requirement

  • 4-5 years paid social and/or paid search campaign management experience with an agency with over RM 50k per month spendings
  • Have a proven track record with getting leads for over 20 SME industries. (please share your portfolio)
  • Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas
  • Proficient in tools such as Google Ads Manager, Facebook Ads Manager, Google Analytics, Google Tag Manager, Google Search Console, Looker Studio and etc.

Compensation, benefits & working environment

  • Gross salary of RM 6,500
  • Annual increment & bonus opportunities
  • Leadership training and learning opportunities
  • 14 days annual leave, standard medical leave, birthday leave & volunteer leave (if you do volunteer work)
  • Hybrid working situation - 3 days from office, 2 days from home
  • Monday - Friday 8AM-5PM

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