Assistant Brand Manager, Somersby

2 days ago

Shah Alam, Selangor, Malaysia Carlsberg Brewery Malaysia Bhd Full time 60,000 - 120,000 per year

Company description:

Incorporated in 1969, Carlsberg Brewery Malaysia Berhad (Carlsberg Malaysia Group) is part of Carlsberg Group, one of the leading global brewers with strong market positions across Western and Eastern Europe as well as Asia.

Carlsberg Malaysia Group is a dynamic brewer with businesses in Malaysia and Singapore as well as an investment in Sri Lanka.

Job description:

Role overviewOptimising and securing the long-term value of the brands; developing and implementing strategic and tactical marketing initiatives which translates into brand profitability and volume; as well as identifying new opportunities for future brand growth.

Responsibilities:

  • Prepare the annual brand strategy/plans to ensure the achievement of the overall commercial objectives and strategy
  • End-to-end brand innovation/campaigns from ideation, conceptualisation to launch
  • Develop the digital marketing strategy and platforms
  • Ensure marketing activities is in accordance with the agreed brand positioning strategy
  • Implement marketing initiatives to achieve objectives of the brand
  • Continuously evaluate and develop the position of the brand
  • Responsible for managing marketing budget for the brand
  • Identify and analyse market reactions & results of marketing activities
  • Drive effective communication with all stakeholders (Sales, Supply Chain, Group Communications) and partners (agencies)

Requirements:

  • Bachelor's Degree in Marketing, Economics or Business Administration
  • Min 5 years' experience within brand/marketing management in an operating company environment in FMCG industry
  • Extensive experience of working with advertising, media agencies
  • Savvy in digital marketing and numbers & figures
  • Innovative and constantly thinks outside the box
  • Excellent communicator and presentation skills
  • Has a terrific pulse of the market - latest trends, consumer demands
  • Action-oriented, persistent and a change driver
  • High work capacity and team-oriented
  • Strong conceptual thinking with an eye for detail
  • Good interpersonal skills, positive attitude and pleasant outgoing personality
  • Computer literate and fluent in English.

We regret to inform only shortlisted candidates will be notified.

We offer:

We empower our employees by providing opportunities for learning, development, and leadership.

We cultivate a workplace where passion meets purpose, and where every individual plays a vital role in shaping a better, more sustainable future for Carlsberg Malaysia.

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