Senior Executive, Creative Strategy

2 days ago

Petaling Jaya, Selangor, Malaysia Elitez Pte Ltd Full time 60,000 - 120,000 per year

Business Nature: Digital Marketing Agency

Working Mode: Hybrid (3 days WFO, 2 days WFH)

Responsibilities

Creative Ideation & Insights

  • Develop creator-driven ideas that connect with audiences across TikTok, Instagram, YouTube, and Facebook.
  • Turn cultural trends and audience insights into creative strategies that appeal to Gen Z and millennials.
  • Support the creation of campaign concepts and content strategies for various brand initiatives.

Campaign Strategy & Execution

  • Assist in planning and executing social-first campaigns featuring creators and branded content.
  • Partner with internal teams and creators to ensure all content meets campaign goals and platform standards.
  • Oversee content delivery and workflow efficiency, continuously improving campaign execution processes.

Client Engagement & Pitching

  • Contribute to client proposals and pitch presentations with creative and strategic input.
  • Support client consultations on social media trends, creator marketing, and content performance.
  • Build strong client relationships through effective communication and platform expertise.

Creator Collaboration

  • Collaborate with creators to plan, manage, and enhance content strategies for campaigns.
  • Keep up with creator communities, viral trends, and emerging formats to keep ideas fresh and relevant.
Requirements
  • Minimum 3 - 5 years of experience in a creative, content, or digital agency environment.
  • Strong knowledge of TikTok, Instagram, YouTube, and Facebook, with awareness of emerging social trends.
  • Familiarity with short-form video and online culture.
  • Strong conceptual and strategic thinking skills, with hands-on experience in developing social and creator-led campaigns.
  • Confident communicator comfortable presenting to clients and collaborating across teams.
  • Meticulous attention to detail and a proactive approach to problem-solving.
  • Bonus: Experience in writing, directing, shooting, or editing video content.
  • Comfortable working in a fast-paced, hybrid agency environment.

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