Marketing Assistant Manager

3 days ago

Kuala Lumpur Centre Kuala Lumpur, Malaysia ASM BUSINESS ADVISORY SDN BHD Full time 120,000 - 180,000 per year

Job Responsibilities

  • Develop and execute data-driven marketing strategies to strengthen brand visibility, online presence and lead generation, with the goal of positioning the company among the top three players in the market.
  • Plan and lead strategic marketing partnerships and collaborations with external brands, platforms or organizations to expand reach, acquire new audiences and drive business growth.
  • Identify and drive new market opportunities or business verticals, bringing the company into emerging areas aligned with long-term growth objectives.
  • Analyse market trends and user behaviour to optimise channels such as SEO, SEM, social media, content marketing, email and paid advertising for higher conversion.
  • Monitor and optimise Customer Acquisition Cost (CAC) and Return on Investment (ROI) to ensure efficient use of marketing budgets.
  • Work closely with product, content, sales and tech teams to ensure marketing strategies align with overall business objectives.
  • Build, train and manage the marketing team; oversee daily activities and performance tracking.
  • Prepare regular reports and actionable insights for management, highlighting campaign results, key metrics and recommendations.
  • Manage relationships with external marketing agencies, media partners and creative vendors to ensure quality execution.

Requirements

  • Bachelor's Degree in Marketing, Business, Communications or related field. MBA preferred.
  • Minimum 5 years of digital marketing experience, with at least 2 years in team or project leadership.
  • Prior experience in digital platform, tech or service-based industries will be an advantage.
  • Strong knowledge of digital marketing tools and analytics (Google Ads, Meta Ads, SEO, CRM, marketing automation platforms).
  • Proven track record in building partnerships or collaborations that lead to measurable business growth.
  • Analytical mindset with the ability to interpret data and optimise campaigns based on performance.
  • Excellent communication, negotiation and project management skills./ Strong communication, presentation and stakeholder management skills.

  • Mandarin candidates are preferred due to business requirements.

  • Proficiency in English; additional languages are a plus.

  • Creative thinker with strategic vision and strong business acumen.
  • Experience managing marketing budgets and optimising ROI / CAC metrics.
  • Ability to lead, motivate and develop a marketing team in a fast-paced environment.
  • Up-to-date with the latest trends, tools and best practices in digital marketing and branding.

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