Head of Section – Sales

5 hours ago

Bangi, Selangor, Malaysia Aafiyat Digital Sdn Bhd Full time 24,000 - 48,000 per year

About the Role

Aafiyat Digital is expanding Olive House and our wellness brands— and we're looking for a dynamic, data-driven leader to take charge. As the Head of Sales & Business Development, you'll be responsible for developing, executing, and scaling our digital business strategy across TikTok Shop, Shopee, Meta Ads, and localized landing pages. This role blends strategic leadership, hands-on execution, and market insight — ideal for someone who can grow digital sales while shaping the brand's long-term market presence.

Key Responsibilities

1. Market Expansion & Strategy

  • Lead and develop Aafiyat Digital's market penetration strategy.
  • Conduct ongoing market research, competitor study, and consumer trend analysis to identify growth opportunities.
  • Define product positioning, pricing, and campaign angles.
  • Build and execute a comprehensive business roadmap for revenue, market share, and brand growth.

2. Digital Sales Growth

  • Oversee and grow sales performance across Shopee, TikTok Shop, and other digital platforms.
  • Manage daily operations — listings, promo setup, campaign participation, and fulfilment coordination.
  • Plan and execute paid advertising campaigns via Meta Ads, TikTok Ads, and Shopee Ads to drive traffic and conversions.
  • Continuously monitor and optimize ROAS, CTR, conversion rate, and other key sales metrics.
  • Drive continuous improvement in content, offer structure, and campaign efficiency.

3. Campaign & Brand Development

  • Collaborate with Content, Creative, and Live Teams to craft localized campaign themes that resonate with consumers.
  • Develop and oversee sales & marketing initiatives, from festive campaigns to everyday sales pushes.
  • Ensure alignment with HQ's digital campaign calendar and product focus.
  • Identify and coordinate with local influencers, affiliates, or content creators for cross-border campaigns.

4. Market Insight & Performance Reporting

  • Deliver weekly and monthly business reports highlighting sales trends, customer behaviour, and competitor movements.
  • Present insights and actionable recommendations to management for strategic decision-making.
  • Evaluate product performance and suggest new product opportunities or bundle strategies to strengthen market share.

5. Team Leadership & Cross-Department Coordination

  • Lead the business unit operations — coordinating between HQ departments (Supply Chain, Creative, Technical, and Finance).
  • Work closely with platform managers from Shopee and TikTok for campaign participation and visibility opportunities.
  • Collaborate with the Technical Integration Unit to ensure data accuracy, performance tracking, and automation of reporting.
  • Foster a culture of collaboration, accountability, and results-driven execution within the team.

Requirements

  • Bachelor's Degree in Business, Marketing, or eCommerce-related field.
  • 5+ years of experience in digital business development, marketplace management, or cross-border eCommerce.
  • Proven track record in growing sales through TikTok Shop, Shopee, or Meta Ads.
  • Strong leadership and analytical skills — comfortable managing both people and performance data.
  • Excellent communication and negotiation skills, fluent in English
  • Strategic thinker with hands-on execution capability and an entrepreneurial mindset.

Job Types: Full-time, Permanent

Pay: RM2, RM4,000.00 per month

Benefits:

  • Free parking
  • Health insurance
  • Maternity leave
  • Parental leave
  • Professional development

Work Location: In person

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