Executive - Direct Channel Marketing Strategy

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Takaful IKHLAS Full time $104,000 - $150,000 per year

Job Purpose

The role is responsible for executing and planning marketing activities, managing digital platforms, and providing customer support to drive production numbers for the Direct Channel. This position helps streamline processes and improve efficiency in achieving business targets.

Job Responsibilities

  1. Marketing Tasks

  2. Support the development and execution of marketing campaigns across digital and traditional channels.

  3. Assist in managing social media, online advertising, and email marketing activities.
  4. Participate in face-to-face marketing activities, events, and promotions to engage potential customers.

  5. Monitor campaign performance and prepare reports for improvement.

  6. Operational Tasks

  7. Manage and update digital platforms to ensure accuracy, functionality, and smooth user experience.

  8. Assist in setting up and supporting call centre operations, including handling inquiries and follow-ups.
  9. Provide efficient customer service by addressing inquiries, complaints, and requests promptly.

  10. Maintain records, reports, and documentation for operational activities.

  11. Partnership Development

  12. Assist in identifying potential partners to expand the Direct Channel.

  13. Support relationship-building efforts with new and existing stakeholders.
  14. Coordinate with internal teams and partners to ensure smooth collaboration.
  15. Help prepare presentations, proposals, and materials for partnership discussions.

Job Requirements

  • Degree in In Business Administration, Insurance, Business Studies, Risk Management
  • Minimum of 2 years working experience in a related field
  • Basic knowledge of social media management (Facebook, Instagram, LinkedIn, TikTok).
  • Understanding of online advertising (Google Ads, Meta Ads).
  • Familiar with email marketing tools (e.g., Mailchimp, HubSpot, Zoho).
  • Ability to update and maintain digital platforms (websites, portals, CRM systems).
  • Experience using Microsoft Office (Excel, PowerPoint, Word) and collaboration tools (Teams, Zoom).
  • Knowledge of basic data entry, reporting, and performance tracking.
  • Basic CRM (Customer Relationship Management) usage.
  • Ability to track and analyze campaign results.
  • Preparing simple performance reports (Power BI/Excel/PowerPoint).
  • Understanding of KPIs and production targets.
  • Ability to prepare partnership proposals and presentations.
  • Basic negotiation and relationship-building skills.
  • Comfortable in both virtual and face-to-face meetings

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