Customer Relationship Management Specialist
1 week ago
Market CRM Lead
The service requires leading Customer Management and CRM for market(s) in AP region. The objective is to help drive hp's efforts in growing its pool of engaged customer base in the said market(s). This would entail driving base management through contact management, customer analysis, acquisition and retention initiatives. The end goal is to drive customer value, base monetization, and brand consideration.
The service supports the Global Consumer CRM team in HP, responsible for customer strategy, base value, monetization and brand consideration. As part of Digital Direct organization, this will support strategic direct to customer transformation for HP, an innovative US$50bi company that keeps reinventing itself and is #1 in most areas it plays.
Scope
· Accountability for MARKET customer base growth, value, engagement and brand consideration.
· Leadership of customer strategy, programs and promotional cycles in the MARKET.
· Drive MARKET best in class email channel as key driver of direct to customer strategy and value.
· Ongoing management of Communication calendar for the market, with active role in guiding the customer contact strategy.
· Drive MARKET direct marketing best practices and guidelines on customer touch points.
· Drive MARKET customer economics and KPIs.
· Infuse in customer management strategy and insights into MARKET business management, through a consultative approach on customer insights and channel management
· Report and access activity performance at customer and channel levels.
· Develop customer and channel insights to nurture continued optimization.
Service requirements
· Expert CRM support, especially in driving customer value for an eCommerce or digital driven consumer brand through an effective and optimized combination of lifecycle programs and promotional contact strategy.
· End to end management of email channel - planning, development, execution and performance - processes with internal and external parties involved, supervision and development of platform operation. This includes basics (writing and/or reviewing copy, HTML) to advanced designing the development and execution of personalized direct communication programs at scale through email channel and other inbound
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