Sales Engineer

22 hours ago


Malacca, Melaka, Malaysia Balluff Automation Malaysia Sdn, Bhd. Full time

About us

BALLUFF has steadily grown since 1921 to become an innovative leader in the development and manufacturing of automation equipment worldwide. Our products cover the areas of electronic and mechanical sensors, linear transducers, RFID-systems, industrial networking devices, machine vision products and various automation accessories. For almost 100 years BALLUFF has rapidly expanded around the globe and is now represented in more than 68 countries with 38 sales-offices, production- and development plants. 4,000 employees strive every day to improve the competitiveness of our customers from all industries, including Automotive, Energy, CCC, Packaging, Food & Beverage, Steel, Metal working and many other manufacturing industries.

Tasks & responsibilities

  • Establish and expand the customer network for Industrial Sensors, Power Supplies, Cables, Transducers, RFID, Vision Cameras and Networks etc.
  • Acquire new customers in the Semi con, Life Science, Automation/Robotics, F&B, Metal Working and Packaging industry etc.
  • Manage and grow Key Accounts
  • Responsible for major customers, drive revenue and profit
  • Evaluate customer requests and propose appropriate solutions
  • Identify new opportunities, drive new business development and work out solutions for the customer with the technical support team
  • Drive & conduct Roadshow/Product Seminar/Technology Day regularly & Project management
  • Update customers with new products launch
  • Promote and Market products and solutions
  • Ensure existing customers satisfaction, reorder and customer retention
  • Versatile in utilizing CRM (preferably C4C - SAP Cloud for customer) and SAP system

Qualifications & Experience

  • Candidate must possess at least a minimum of Diploma/Degree in Electrical/ Electronics & Mechanical Engineering or any other relevant certifications
  • Minimum 3 year of working experience in the automation or relevant industry.
  • Achieve annual sales targets and actively develop new business opportunities
  • Identify and acquire new leads, driving business development initiatives
  • Build and maintain strong relationships with customers
  • Plan customer visits and submit a weekly visit plan
  • Proficiency in Mandarin (spoken and written) is an added advantage based on business requirement
  • Need to deal with stakeholders and customers that will be speaking in Mandarin


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