Influencer Marketing Specialist

22 hours ago

Greater Kuala Lumpur, Malaysia SKINTIFIC Malaysia Full time

Key Responsibilities:

  • Assist the development and execution of comprehensive marketing strategies that encompass awareness, consideration, and conversion across multiple channels, including digital, social media, and traditional advertising.
  • Analyze marketing trends and consumer behavior to provide actionable insights and key recommendations for improving content promotion and discovering new ways to drive traffic and sales.
  • Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.
  • Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.
  • Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.
  • Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.
  • Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.
  • Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.
  • Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.
  • Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.
  • Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.
  • Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.
  • Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.

Requirements

  • Possess minimum 3 years of relevant work experience and exposure, preferably in the beauty or relevant industry.
  • Strong background in content creation, creative briefing, and social media marketing within the Malaysian landscape and market.
  • Proven experience working with Key Opinion Leaders (KOLs) is a
    MUST.
  • Ability to evaluate content quality and ensure alignment with brand tone and standards.
  • Excellent communication, creativity, and project management skills.
  • Leadership qualities with the potential to manage and guide a small team.
  • Prior experience in competitor brands within the beauty industry is highly valued

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