Senior Influencer Marketing

4 hours ago

Kuala Lumpur Centre Kuala Lumpur, Malaysia Vision Venture Malaysia Sdn Bhd Full time 40,000 - 80,000 per year
Senior Influencer Marketing
Location: Kuala Lumpur Department: Marketing

About the Role

Are you a trend-savvy marketer who lives on TikTok and loves bringing creative ideas to life? We're on the lookout for a Senior Marketing Specialist who can lead with strategy and execute with flair.

In this role, you'll be the driving force behind our marketing campaigns leading the team, managing influencer (KOL) collaborations, and crafting exciting, on-trend content strategies that speak to the Malay market. If you're passionate about turning social buzz into brand success, this one's for you

What You'll Be Doing

  • Oversee day-to-day marketing operations and guide the team towards achieving campaign goals.
  • Plan, lead, and execute digital marketing campaigns across TikTok, social media, and other platforms.
  • Identify and target the right KOLs for product promotions and collaborations.
  • Develop creative briefs and guide KOLs in producing engaging, on-brand content.
  • Monitor, analyze, and report campaign results optimizing for performance and ROI.
  • Stay up-to-date with TikTok trends (especially within the Malay audience) to keep campaigns relevant and exciting.
  • Mentor and support junior marketers while remaining hands-on with campaign execution.
  • Work closely with cross-functional teams to maintain brand consistency and drive results.

What We're Looking For

  • Bachelor's Degree in Marketing, Communications, or related field.
  • 3–5 years of experience in marketing, preferably with strong exposure to influencer/KOL campaigns.
  • In-depth understanding of TikTok trends, especially in the Malay market.
  • Excellent communication, leadership, and project management skills.
  • Data-driven mindset — able to analyze content performance and improve strategies.
  • A creative thinker who loves experimenting with new ideas and formats.

What Makes Us Different

  • Be part of a creative and collaborative marketing team that values bold ideas and innovation.
  • Work closely with KOLs, influencers, and brands that define what's trending.
  • Supportive team culture we work hard, laugh harder, and grow together.
  • Every campaign you lead leaves a real mark on the brand's story.

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