Digital Marketing | App Campaign | Crypto | CFDFX | MYR6,000

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Global Full time 60,000 - 120,000 per year


Job Highlights

  • MNC Fintech Platform
  • Global Scale Team and Job Scope
  • Marketing Technology Driven

Company Overview:

Our client is a leading Fintech | CFD FX | Crypto broker with global operations with over 15 years of history in the markets. Their footprints are across the UK, Europe, Australia, South Africa, and BVI, with a global headcount of 400 crossing the regions.

Each entity is regulated by the relevant authority for that jurisdiction. The size and scale allow our client to provide traders with a more relevant offering that is based on geographical location, citizenship, and residency, all per the applicable regulation. With a wide range of financial instruments, including Forex, Shares, Commodities, Indices, Crypto, ETFs, Bonds, Blends, and IPO.

Recently they are looking for an App professional (specializing in Organic Grow / Paid for Search) to join their newly set-up office in Malaysia creating and optimize paid media channels to support digital department growth goals.

Job description

This job is suitable for candidates with experience running SEO SEM or ASM.

The main task is to manage the ASM (App Store Search Marketing) channel to help the app show up organically and for paid on Appstore and Google Play, promoting installs with optimal cost and quality users.

Responsibility

  • Executing an app organic search (ASO) / paid search for app (ASA) campaign
  • Plan, expand and optimize keywords to increase the organic presence of the app on Google Play and Appstore
  • ASA keyword optimization: Cost, CPT, CPA, and conversion rate in the app
  • Guaranteed quality leads and app downloads at low prices on the ASO channel
  • Perform a/b testing to test new Screenshots and new Metadata to Increase App Installs or optimize the ASA ad index
  • Work with the agency to increase app reviews & app rating score
  • Analyze and optimize the conversion rate of users in the ASO channel's app

Job Requirements

  • Priority experience gained for  ASO / ASA  campaign creation
  • Having experience running SEO / SEM will be an advantage
  • Hands-on experience in advertising optimization, with a/b testing mindset,
  • Understanding sales funnels and customer journeys
  • Honest, progressive, inquisitive, and positive
  • Ability to coordinate and work in a team

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