Trade Marketing Manager

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Hello. We're Haleon.
A world-leading consumer health company, shaped by all who join us. Together, we're improving everyday health for billions of people – by growing and innovating our trusted portfolio of brands through deep human understanding and trusted science. And we're doing it in a company we're in control of, in an environment we're co-creating, with a culture that's uniquely ours.

This is an exciting time to join us and help shape the future.

Role Overview
Are you energized by a marketing leadership role that leverages consumer insights, analytics, and shopper understanding to accelerate brand impact at the point of purchase? If so, the Channel Shopper Marketing Manager role could be an exciting opportunity to explore.

In this role, you will support the delivery of brand sales and performance by developing and executing best-in-class, high-impact, multi-channel shopper plans aligned to category and customer strategies. You will translate brand and retailer objectives into clear, retailer-specific activation plans that drive growth across Grocery and Pharmacy channels.

In this role, you will…

• Support the delivery of brand sales, market share, profit, and gross margin targets across selected categories
• Deploy global shopper marketing toolkits with maximum impact, creating strong brand presence across relevant shopper touchpoints
• Design cost-effective, high-impact shopper activations where global toolkits require local adaptation
• Leverage shopper, category, and retailer insights to shape and evaluate key shopper campaigns
• Build strong, collaborative relationships with National Accounts to deliver impactful shopper solutions, including direct customer engagement
• Bring deep regional, retail, category, and shopper insight into competitor and market analysis to optimize global and regional toolkits
• Act as the shopper lead within the commercial planning process, ensuring the shopper voice is embedded in brand and customer plans
• Evaluate shopper and retailer activations to ensure efficient investment and continuous improvement in ROI
• Manage the shopper marketing budget, including monthly forecasting and phasing of spend

Why you?

Basic Qualifications
We are looking for professionals with the following required skills and experience to achieve our goals:

• Associate degree
• Experience in shopper marketing, including deploying successful toolkits
• Experience creating and executing shopper activations and working with external creative agencies
• Project management experience

Preferred Qualifications
If you have the following, it would be a plus:

• Bachelor's degree
• Strong ability to lead projects with energy, passion, and influence
• Experience working cross-functionally within commercial teams
• Solid data analysis capability and strong commercial acumen

Why Haleon?
Our Win as One Framework defines how we work, lead, and succeed together. It brings together our purpose, ambitions, strategic drivers, and behaviours to guide decision-making and shape our culture. The successful candidate will demonstrate the following capabilities:

• Consumer first, always – Put the consumer at the heart of decisions, delivering shopper and commercial strategies that improve everyday health
• Collaborate for impact – Build strong partnerships across teams and customers to deliver meaningful outcomes
• Unlock value, at pace – Drive continuous improvement, maximizing impact and efficiency across shopper and commercial activities
• Grow myself and others – Actively seek learning opportunities, share knowledge, and support the development of others

Job Posting End Date

Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates
The Haleon recruitment team will contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.