Senior Business Analyst

Key Responsibilities

1. Product Discovery & Requirements Analysis

● Facilitate and lead discovery workshops with stakeholders to define product goals, user needs, and design opportunities.

● Translate business objectives and user insights into clear, actionable design requirements.

● Conduct user research, competitor analysis, and usability evaluations to inform design decisions.

● Collaborate with product managers and engineers to define success metrics and KPIs for product features.

2. Design Strategy & Documentation

● Develop and maintain comprehensive documentation including:

○ Business Requirements Document (BRD) – prepared in collaboration with project requesters.

○ Product Requirements Document (PRD) – inclusive of functional specifications authored by the BA.

○ Use Cases and Process Flows – developed and maintained by the BA.

● Ensure all design deliverables align with the company's design system and accessibility standards.

● Maintain documentation that provides traceability from business requirements to implemented features.

3. Design Execution & Quality

● Lead and oversee the design process from concept to delivery, ensuring visual and interaction design quality.

● Collaborate with UX/UI designers to refine wireframes, prototypes, and high-fidelity designs.

● Conduct and support user testing to validate design hypotheses and improve usability.

● Partner with QA and engineering teams during development to ensure design integrity through SIT and UAT stages.

● Responsible for ensuring the product is both user-friendly and aligns with business objectives.

4. Impact Analysis & Continuous Improvement

● Evaluate new feature requests or product changes through impact and feasibility analysis.

● Assess potential user experience trade-offs, dependencies, and implementation risks.

● Use analytics and qualitative feedback to continuously improve design performance and adoption.

5. Cross-functional Leadership & Collaboration

● Act as a bridge between business, design, and engineering teams to align objectives and priorities.

● Collaborate closely with product managers, engineers, QA, and stakeholders to deliver cohesive and meaningful user experiences.

● Facilitate alignment sessions to ensure shared understanding of the problem space and desired outcomes.

● Advocate for user-centered design principles and foster design thinking across the organization.

6. Design Operations & Team Leadership

● Drive design process improvements and advocate for modern tools, workflows, and methodologies.

● Participate in sprint planning and backlog refinement to ensure design readiness for development.

● Contribute to scaling the organization's design maturity by improving collaboration and consistency across teams.

7. Project Coordination & Delivery Support

● Project planning, timeline monitoring, and delivery tracking.

● Participate in sprint planning and backlog grooming to ensure readiness and prioritization of requirements.

● Escalate risks, issues, or blockers promptly to ensure timely resolution and project continuity.

● Maintain transparent reporting of status updates, progress, and deliverables to key stakeholders.

7. Analytical & Technical Contribution

● Conduct data analysis and define data requirements and constraints for integrated systems.

● Participate in system design reviews to ensure functional accuracy and alignment with user expectations.

● Provide technical assistance to developers, including clarifying requirements and reviewing deliverables.

● Explore and adopt new tools or technologies to improve analysis, documentation, and delivery effectiveness.

Soft Skills

● Strong analytical mindset and problem-solving ability.

● Excellent communication and presentation skills.

● Strategic mindset with attention to detail and visual precision.

● Collaborative and adaptable in a dynamic team environment.