Marketing Executive

3 days ago

Puchong New Village, Malaysia Wyndham Ion Majestic Full time

Key Responsibilities:

·       Strategic Planning:

Develop and implement marketing communication plans and objectives to create a favorable market positioning for the hotel.

·       Content Creation:

Oversee the production of marketing materials, including brochures, website content, newsletters, and social media posts.

·       Brand Management:

Ensure consistency in brand messaging across all channels and platforms, and monitor brand

perception.

·       Public Relations:

Organize and manage internal and external public relations activities to build media relationships

and create positive publicity.

·       Media Relations:

Develop and manage a good local and international media network, maintaining effective

communication with media representatives.

·       Social Media Management:

Manage and maintain social media accounts, including content creation, community engagement,

and campaign execution.

·       Email Marketing:

Develop and implement email marketing campaigns to engage with guests, promote special offers,

and drive bookings.

·       Event Management:

Support the planning and execution of hotel events, including promotions, advertising, and PR

activities.

·       Digital Marketing:

Develop and implement strategic digital marketing campaigns, including website optimization, SEO, and online advertising.

·       Sales and Revenue:

Partner with sales and revenue teams to develop marketing plans that align with hotel sales and

revenue strategies.

·       Training and Leadership:

Provide training and leadership to staff on marketing communication best practices.

·       Performance Monitoring:

Monitor the performance of marketing communication campaigns, analyze results, and make

adjustments as needed.

·       F&B Marketing:

Manage the execution of F&B direct marketing activities and collaborate with the F&B team to

promote promotions and events.

·       Brand Compliance:

Ensure all marketing materials are in compliance with brand standard guidelines.

Skills and Qualifications:

·       Strong understanding of marketing principles and communication strategies.

·       Excellent written and verbal communication skills.

·       Ability to manage multiple projects and deadlines.

·       Proficiency in social media management and digital marketing.

·       Creative and innovative thinking to develop engaging marketing campaigns.

·       Knowledge of hotel industry trends and best practices.

·       Experience with CRM and marketing automation tools.

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