Digital Marketing Executive

2 weeks ago

Puchong New Village, Malaysia Dreamscape Hospitality Group Full time 40,000 - 60,000 per year

Digital Marketing Executive (Airbnb & Glamping Resort Project)

We're looking for a creative and results-driven Digital Marketing Executive to handle the full scope of marketing for our Airbnb and glamping resort projects. You'll be in charge of making our stays go viral, managing campaigns, and turning online engagement into real bookings.

Responsibilities:


• Plan and schedule monthly social media calendars across TikTok, Xiaohongshu, Facebook, and Instagram


• Create creative short videos and photo posts that fit each platform's style and trend


• Write catchy captions, hashtags, and hooks that connect with the right audience


• Manage and reply to comments or DMs to build engagement and trust


• Plan and monitor paid ads on Meta, TikTok, and Google to maximize reach and conversions


• Analyze campaign performance and prepare weekly and monthly reports


• Work closely with the design and content team to ensure consistent branding and storytelling


• Research trending travel content and competitor strategies to keep our brand ahead


• Coordinate influencer/KOL collaborations and content partnerships


• Support event marketing and on-site photo or video shoots when needed

Requirements:


• Experience in social media or digital marketing (especially TikTok, Meta, or Xiaohongshu)


• Strong sense of social media trends and how to make content go viral


• Basic skills in design, photography, or video editing are a plus


• Data-driven mindset with a good sense of creativity and timing


• Comfortable managing multiple projects at once

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