Senior Brand Manager

No Relocation Assistance Offered
Job Number # Selangor, Selangor, Malaysia

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About Us :

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions 

If this is how you see your career, Colgate is the place to be 

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success. 

If you want to work for a company that lives by their values, then give your career a reason to single day. 

As the Senior Brand Manager, you will lead the development and commercialization of end to end marketing strategies that deliver successful share, sales and profit targets for your assigned portfolio for the Colgate-Palmolive brands in the South ASEAN Hub (SAH), comprising Malaysia, Singapore, Indonesia & Brunei. 

What you will do

Strategy & Planning:

• Development of Brand / Category Strategy -  Driving Brand Growth Plan in accordance with Category landscape and consumer/brand fit.

• Development of the Brand Experience calendar across different parts of the marketing funnel & managing advertising budgets.

Delivering the topline & bottom line targets for the category

• Align on key issues and drivers for the country in Business Planning Meeting

• Identifies issues and barriers affecting implementation of brand projects and formulates action plans based on identified solutions.

• Recommends brand promotional / merchandising programs and assesses how advertising practice activities deliver category goals.

• Ensures plans are implemented with excellence on the ground

• Manage the development of 'path to purchase' plans, for example brand activation, PR or others including post campaign analysis.

• Partner with the eCommerce team to implement Brand Activation programmes as part Mega & BAU Campaign planning

• Partner with Trade Marketing / Sales team to build strategic initiatives for category management and growth in omnichannel environment

• Has working knowledge of brand P&L - and  understands the levers that are available to drive net sales, margin and operating profit

Communication Development and Media Management

• Drives insight identification and translates insights into effective creative briefing document

• Ensures Project Briefs are translated into inspiring and relevant IMC communication while tracking performance in market course correcting where necessary

• Works closely with the regional and global teams for alignment

• Planning media across the marketing funnel optimising for performance across Attention, Consideration, Purchase and Loyalty

New Product Launch

• Presents launch rationale to senior management and cross-functional teams

• Coordinates New Product Launches and re-launches, in conjunction with Supply Chain, Finance and Sales.

Required Qualifications

• Holds a degree Marketing or business related course

• Minimum seven (7) years of brand management experience within FMCG environment

• Digital savvy - knowledge on digital strategies and trends, have worked with e-platforms and digital agencies with proven results

• Data savvy - knowledge on analyzing Retail Audit, Consumer Panel, Brand Health Tracker and Media data KPIs for strategic recommendations

• Self-starter who can work well both independently and across multi-level stakeholder groups

• Possess solid understanding of digital ecosystems and brand communications and deploy into eCommerce platforms

• Strikes the right balance of demonstrating consistent brand passion with objective, fact-based  decision making

• Strong articulation & presentation capabilities

• Strong learning ability and creative thinking

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Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives  to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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