Marketing Development Team Lead

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia TDCX Malaysia Full time 120,000 - 240,000 per year

#BeMore

Do you aspire to have a rewarding career where you can thrive, grow, and achieve your career aspirations? Unlock your full potential at work with TDCX, a leading global BPO company.

Work with the world's most loved brands and connect with inspiring, diverse people. Join our team and begin your journey to #BeMore

Top reasons to work here:

  • Attractive Remuneration (Fixed, variables & benefits)
  • Comprehensive Insurance & Medical coverage
  • Premium workspaces
  • Career Development Program
  • Fast Track Career Progression
  • Walk A Mile – Job rotation & Enrichment
  • Engagement & Recognition Programs like appreciation day, digitalized games and contest, free food day, raffles, birthday treats, anniversary gifts, and much more
  • Wellness & Health Program
  • Diverse & Inclusion culture
  • Employee Assistance Program (Counselling)
  • Staff Appreciation & Recognition Programs
  • Join a global company with 29 years of experience and 310+ industry awards

What is your mission?

The Marketing Development Team Lead drives demand generation and lead qualification for IT cloud services through digital marketing initiatives. This role leads a small team focused on campaign execution, lead nurturing, and marketing analytics to support the cloud sales pipeline.

Key Responsibilities:

  • Lead the Marketing Development (MD) team in executing digital campaigns across paid search, social media, and email automation.
  • Design and optimize digital ad campaigns targeting cloud solution buyers (CIOs, IT managers, CTOs).
  • Collaborate with the Digital Sales Manager to align marketing-qualified leads (MQLs) with sales pipeline targets.
  • Develop account-based marketing (ABM) programs for enterprise-level clients.
  • Oversee content creation (whitepapers, case studies, webinars, landing pages) for lead generation.
  • Analyze campaign performance data and recommend optimization strategies.
  • Ensure team alignment on lead scoring, CRM tracking, and campaign reporting.
  • Provide training, coaching, and performance feedback to MD team members.
  • Stay up to date on digital marketing trends and tools relevant to cloud sales (LinkedIn Ads, Google Cloud Partner Marketing, etc.).

Requirements:

  • Minimum academic qualification: Diploma/Degree
  • Minimum 2-3 years inside sales & marketing experience in technology sector and as a Team Lead with team sized managed of 4-6 (ideally with cloud or enterprise IT sector)
  • Good understanding on IT Enterprise Product & Services Portfolio, sales & customer buying cycle ,and BANT
  • Proven record of accomplishment within a telemarketing / sales/ marketing development team in the B2B IT market
  • Must have previously used a CRM Sales module (e.g. Dynamics)

Who is TDCX?

We serve some of the world's best brands from our centers of excellence in Singapore, Philippines, Malaysia, Thailand, Hong Kong, China, Japan and Spain. We specialize in perfecting our client's customer experience and elevating their sales. We are guided by a talent philosophy - selecting and employing the best professionals to make the outsource industry better for our people and our clients. Our company has won over 200 industry awards for delivering value driven by technology and continuously innovating our customer-facing brand solutions. Thanks to our premium workspaces, above industry average compensation packages, career opportunities, and long list of perks, we were recently awarded as one of the best companies to work for in Asia.

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