Assistant Manager, Marketing

2 weeks ago

Subang Jaya Selangor, Malaysia Avaland Berhad Full time 90,000 - 120,000 per year

RESPONSIBILITIES:

Market Intelligence & Consumer Insights:

  • Analyze market trends, consumer behavior, competitor launches & activities and regulatory changes, for continuous refining of marketing and sales strategies.
  • Assist in land banking and ad-hoc market intelligent tasks.
  • Identify new business opportunities and assess feasibility.

Strategic Marketing & Branding

  • Develop & strengthen branding, market positioning and creative concepts
  • Ensure the company's branding and corporate identity are consistent across all touchpoints, initiating rebranding exercises when necessary.

Launch Preparation

  • Participate in product development - including product differentiation, innovation, including specifications, features, and facilities.
  • Oversee pricing strategy and sales facilities.
  • Ensure necessary approvals including APDL, business licenses etc.
  • Set up sales gallery, show units and prepare marketing collaterals, FAQ, sales kit and sales tools.
  • Manage banker & solicitor empanelment,
  • Set up CRM systems for lead tracking and customer engagement.

Sales & Marketing Execution

  • Lead the marketing team and work closely with the sales team to achieve sales target and business objectives.
  • Identify, develop and evaluate marketing strategies based on customer profiles and evolving market needs.
  • Formulate and execute marketing campaigns and activities to achieve annual sales targets.
  • Coordinate sales promotion activities, pricing strategies, and packaging to align with market sentiment and buyer response.
  • Develop and implement tactical / ad-hoc sales campaigns to boost sales performance.

Advertising, Promotion & Budgeting

  • Compile and monitor advertising and promotion (A&P) costs, ensuring cost efficiency.

Bank Empanelment & Financing

  • Liaise with banks to secure project empanelment for buyer financing
  • Coordinate submission of documentation and follow up on approvals.
  • Maintain updated list of panel banks and loan packages for buyer reference

Customer Engagement & Relationship Management

  • Attend to sales inquiries and provide necessary assistance to purchasers and prospects.
  • Build & maintain strong relationships with existing and potential customers.

Sales Strategy & Support

  • Develop and execute sales campaigns.
  • Track leads, booking, and provide reporting to management.

REQUIREMENTS:

  • Candidate must posses at least Diploma, Advanced / Higher / Graduate Diploma, Degree in business, marketing or related field.
  • At least 5 years of working experience in property development industry.
  • Able to multi task, well organized and excellent in time management in handling multiple projects.
  • Good interpersonal and communication skills.

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