e-Commerce Marketing Executive

8 hours ago

Petaling Jaya, Selangor, Malaysia Novabridge Sdn Bhd Full time

We are looking for a high-energy, results-driven E-commerce Marketing Executive to take full ownership of our brand's presence across major marketplaces. You will be responsible for driving end-to-end growth, from high-level campaign planning to the granular optimization of store operations on Lazada, Shopee, and TikTok Shop.

Key Responsibilities
  • Channel Ownership: Drive the end-to-end performance and daily operations for official brand stores on Lazada, Shopee, and TikTok Shop.
  • Strategic Planning: Develop and execute comprehensive e-commerce strategies aimed at aggressive GMV growth, focusing on sales promotions, store traffic, and brand visibility.
  • Campaign Management: Collaborate with the Brand Team to negotiate and align on campaign mechanics, exclusive launches, and promotional calendars.

  • Performance Marketing: Manage and optimize the full suite of marketplace marketing tools, including:

  • Seller Centre Marketing Tools (Vouchers, Flexi-Combo, Free Shipping).

  • Paid Solutions (Keyword Ads, Discovery Ads, Sponsored Affiliate/Products).
  • Affiliate Marketing and Livestreaming strategy.
  • Stakeholder Management: Act as the primary point of contact for marketplace Category Managers (PICs), internal teams, and external clients to ensure seamless execution.
  • Data-Driven Optimization: Conduct deep-dive data analysis using platform business insights to track ROI, identify conversion bottlenecks, and implement proactive countermeasures.
  • Innovation: Stay ahead of the curve by exploring and piloting new platform features and emerging e-commerce trends to maintain a competitive edge.
Job Requirements
  • Education: Bachelor's Degree in Marketing, Business Administration, E-commerce, Data Analytics, or a related field.
  • Experience: Minimum of 1-2 years of hands-on experience in e-commerce platform management (Lazada, Shopee, or TikTok Shop). Agency-side experience managing multiple brand accounts is a significant plus.
  • Fresh Graduates are encouraged to apply, we will train and guide you. Just make sure you are a fast learner.

  • Technical Proficiency: Familiarity with Lazada Seller Center, Shopee Seller Centre, and TikTok Shop Seller Center.

  • Advanced skills in Microsoft Excel/Google Sheets (VLOOKUP, Pivot Tables) for data reporting.

  • Analytical Skills: Strong ability to interpret "Business Insights" data to track ROI, conversion rates, and traffic trends.

  • Soft Skills: * Excellent command of English (both written and verbal) for client presentations and reporting.

  • A proactive "problem-solver" mindset with the ability to work under pressure during peak campaign periods (e.g., 11.11,

  • Strong negotiation skills to secure better slots/exposure from platform Category Managers.

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