Digital & Social Marketing Manager (China)

Job Overview

Assist the Senior Marketing Director in developing the comprehensive digital landscape and social universe of Clarks to build up solid and meaningful connection with TA. S/he will also be responsible for any social-commerce project which needs brand digital and social involvement and two-way cooperation to further benefit brand building and business growth. S/he will also be the contact window and cooperate with DTC for excellent O2O 新零售execution, include but not limit to 云店/企业微信/SA & consumer community support. This role will work closely with other across functions in the company including Consumer Marketing, Merchandising, Sales, EC, Retail Operations, Logistic and Finance, and global brand/digital team. Also closely work with any digital/social agencies, venders and media/partners to ensure campaign run smoothly.

Responsibilities

• To assist Senior Marketing Director in developing the comprehensive digital landscape and social universe of Clarks to build up solid and meaningful connection with TA including:
• Assist to develop digital and social OGSP for 3 years and yearly strategy and executional plan.
• Be responsible for brand owned social communities, include but not limit to: WeChat, Weibo, RED and Douyin, and any other strong potential platform. As the community manager to develop the platform strategy and communication plans halo by OGSP and daily operation & maintenance.
• Assist to develop digital and social campaign/activation based on overall marketing calendar and campaign plan, implement, monitor and review the progress & results.
• Assist to seek and negotiate digital/social media and 3rd parties to develop digital landscape by needs.
• Be responsible for social influencer strategy and implementation to better build social buzz outside of brand playground.
• Be responsible for brand live-streaming project on owned social platform, including strategy, plan and execution, to activate brand followers and build up purchase intention and brand affinity.
• Be responsible for social-commerce project which needs brand digital and social involvement and two-way cooperation including but not limit to:
• RED social-commerce shop special activation/project support.
• Wechat mini-program shop as main platform to land brand resource and traffic to convert consumers & brand building.
• E-commerce live streaming & content marketing alignment on brand tonality and seasonal creative/assets.
• Be the contact window and cooperate with DTC for excellent O2O 新零售execution, include but not limit to 云店/企业微信/SA & consumer community support:
• Creative, assets, content & guideline support on DTC云店 with consumer journey optimization
• Integration all marketing work/result update to DTC via 传讯on企业微信 by daily, weekly, monthly cadence.
• Be the contact window to DTC SA community or any special consumer tribe community for corporate and brand project operation.
• Support DTC any possible digital & social needs from business POV.

About Clarks

Two brothers, a small town, and shoes that changed the world. Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825, when James and Cyrus Clark made a slipper from sheepskin off-cuts and forever transformed the future of footwear.

Sparking revolutions and defining generations, our archive of over 25,000 shoes includes the inimitable Clarks Desert Boot and Clarks Wallabee. And every pair we design today uses the same ground-breaking combination of invention and craftsmanship that started it all.

Progress is woven into our DNA. Whether we're pioneering cutting-edge comfort technologies, championing social change, or working on trailblazing collaborations with cultural icons and KOLs, we're always striding forward.

Join us in 2025 as we celebrate 200 years of giving people the freedom to move comfortably, proudly commemorating our legacy of craft, innovation, and impact – and looking boldly ahead, too.