Head of Content

Do you think in narratives, spot content opportunities before they trend, and instinctively know what drives both engagement
and

conversions? PurelyB is seeking a
visionary Head of Content / Senior Content Strategist

to take full ownership of our content ecosystem — from ideation and storytelling to production and performance optimization.

This is a leadership role for someone who blends
creative direction

,
data-driven strategy

, and
hands-on execution

, with a deep passion for wellness, community, and consumer behaviour.

About Us:

PurelyB is a pioneering wellness brand reviving ancient Malaysian rainforest remedies—powered by modern science—to help people live healthier, naturally. Our superfood blends and herbal solutions support gut health, skin, immunity, and energy. We are a fast-growing D2C brand expanding globally, driven by purpose, culture, and impact
.

Role Overview :

You will lead PurelyB's
content strategy, creative direction, production planning, and execution

across all channels — owning the ideas, scripts, angles, visuals, and storytelling that drive
brand love, community engagement, and revenue growth

.

Reporting to the Head of Marketing, You will also guide the Social Media Specialist & Content Creator/s, and work closely with the performance marketing team, ensuring seamless execution of a high-performing, cohesive content ecosystem.

Job Responsibilities :

1. Content Strategy & Leadership

• Own PurelyB's full content strategy for paid ads, organic socials, community engagement, and conversion-focused content.
• Build and manage content calendars aligned with campaigns, launches, and brand goals.
• Lead and mentor the content team, ensuring quality, consistency, and performance.

2. Creative Direction & Production

• Lead ideation, storyboarding, scripting, and shot lists for all content.
• Direct video and photo shoots — ensuring strong pacing, narratives, hooks, and emotional resonance.
• Oversee creation of all short-form videos, UGC-style assets, testimonials, lifestyle shoots, and product visuals.

3. Copywriting & Messaging

• Write compelling hooks, scripts, captions, headlines, and ad copy that drive clicks, conversions, and brand affinity.
• Ensure all messaging aligns with PurelyB's tone: warm, authentic, ancestral, science-backed, and community-centered.
• Develop clear content angles for each product (gut, skin, immunity, lung health, stress, women's wellness).

4. Performance & Optimization

• Collaborate with the marketing team to analyse content performance across Meta/TikTok ads & social platforms.
• Identify winning content themes and iterate quickly based on data.
• Develop monthly insights and recommendations to continually improve results.

5. Trends, Culture & Community

• Stay ahead of TikTok and IG trends, wellness conversations, and cultural content opportunities.
• Create content that speaks to PurelyB's key communities: eczema sufferers, mums, wellness seekers, fitness goers, and global audiences discovering Malaysian herbs.

Requirements :

• 5–8+ years in content strategy, creative direction, or social-led roles (D2C, beauty, wellness, FMCG preferred).
• Strong portfolio of high-performing short-form content (ads + organic).
• Excellent copywriting skills — from hooks to scripts to brand storytelling.
• Proven experience leading shoots, directing talent, and managing content teams.
• Strong understanding of content psychology, conversions, and platform best practices.
• A strategic thinker who is also comfortable executing fast, cleanly, and creatively.

What We Offer:

• Hybrid work flexibility (remote + PJ office).
• Competitive salary & performance-driven growth opportunities.
• A mission-driven, collaborative environment.
• Full creative ownership to shape PurelyB's storytelling and global brand presence.
  .