Director, CRM Strategy

2 weeks ago


Kuala Lumpur, Malaysia dentsu Full time
The purpose of this role is to sit near the top of our organisation and provide Business Consulting, Transformational Consulting and Product consulting for clients. They lead a team of strategists that execute programmes for clients. The role is the primary lead in setting the vision of the relationship with a client, the vision for the client on their go to market approach and the roadmap to how to make those two things work best together.

Job Title:

Director, CRM Strategy & Implementation

Job Description:

Key responsibilities:
Leads the building, development and delivery of strategic omni-channel marketing plans
Acts as a subject matter expert, particularly in the areas of digital marketing, CRM and CXM for clients
Continually monitors current marketing trends, new technology solutions and competitive strategies – and then translates them into new marketing ideas for clients
Shows a strong understanding of differences in marketing to customers in different verticals and environments
Develops trusted, long-term relationships with key client contacts across their organisation
Ensures meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities and original thinking
Manages team members to deliver strategy projects correctly and on-time
Collaborates and develops relationships with internal teams (account management, operations, creative, analytics etc.) and partner agencies to understand the feasibility of cross-channel recommendations/ plans
Identifies key data points and measurements to show the impact of our approach and strategy on the client’s business


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