Regional Marketing Lead, APAC

Found in: Talent MY C2 - 1 week ago

Kuala Lumpur, Malaysia TMF Group Full time

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About TMF Group

TMF Group is a leading global provider of high-value business services to clients operating and investing globally. We focus on providing specialized and business-critical financial and administrative services that enable our clients to operate their corporate structures, finance vehicles and investment funds in different geographical locations. Our core services can help companies of all sizes with HR and payroll, accounting and tax, corporate secretarial, international corporate structuring, fund administration and structured finance – whether a company wants to globalize, or whether they need support to streamline existing operations.

With operations in more than 80 countries, TMF Group is the global expert that understands local needs. Global reach, local knowledge: helping to do business seamlessly across borders.

Job Purpose

As the Regional Marketing Lead, APAC, you lead on the development and execution of B2B multi-channel campaigns and programs driving brand awareness and lead generation for APAC region. You will closely collaborate and share the results with the key stakeholders, including regional, market and sales leaders and wider teams.

You will be a part of the Group Marketing function and will work with the global team of experienced marketers, regional sales and practice subject matter experts, helping to build well thought out campaigns reinforcing key messages and value propositions to the right target audience at the right time. This is a great opportunity for an experienced marketing manager who is ready to take on a challenging role in a dynamic organization, working with colleagues from around the world.

Key Responsibilities

Own the plan for all marketing activity in APAC region, aligning objectives and the priorities with the global practice marketing and the regional business and sales priorities and opportunities. Deliver and execute against the plan together with the Regional Marketing Assistant, while taking advantage of the global marketing team framework, assets, and resources. Develop and own the relationships and alignment with regional business stakeholders and sales team. Create and execute integrated multichannel B2B campaigns as a key part of the plan. Utilize thought leadership, events, webinars, email and social media marketing in the marketing campaigns based on the goals, target audience and other aspects. Measure, analyse, and report the campaign results to senior stakeholders. Drive and foster a culture that emphasises continuous improvement, and efficiency. Manage APAC regional marketing budget and spend. Develop a deep understanding of TMF Group services and its clients.

Key Requirements

6+ years relevant marketing work experience in a B2B services industry. Experience in campaign execution across the full marketing spectrum, including utilizing the channels such as social media, email, digital advertising, events, and webinars. Understanding of the thought leadership content creation process and its utilization in marketing campaigns. Proficient in cultivating and maintaining strong relationships with stakeholders, while demonstrating exceptional communication, collaboration, and presentation skills. Ability to prioritize and communicate the priorities, plans, progress, and results to senior leadership. Strive for understanding of the markets, target audience and TMF Group services. Excellent English written and verbal communication skills. Proficiency in MS Word, Excel, PowerPoint, Outlook. Familiarity with CRM and marketing automation systems. Microsoft Dynamics 365 would be a plus. University degree

What’s in it for you?

Our offices are easily accessible by public transportation (LRT & Monorail). Flexible working arrangements. Work with colleagues and clients around the world on interesting and challenging work. We provide internal career opportunities so you can take your career further within TMF.

Want to know more about a career at TMF group? Watch this video:

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