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Manager, Growth Markets

3 months ago

Sepang, Selangor, Malaysia AirAsia Full time

Market Research and Analysis

  • Gather & analyze secondary and primary data about markets (travel behavior, consumer behavior, passenger demand & traffic, market sizing)
  • Work with crossdepartmental functions (data insights, route revenue, finance, network, marketing) to generate passenger forecasting / revenue projections
  • Provide feasibility analysis for new markets

Go-To-Market

  • Develop a gotomarket strategy for new markets that includes operations setup, target setting, partnership identification, commercial strategy, and launch plan

Project Management

  • Work with crossdepartmental functions to execute the goto market strategy
  • Monitor sales performance until inaugural & develop strategic initiatives to address gaps in the gotomarket strategy
  • Ensure timely implementation of the marketing plan until launch
  • Ensure smooth turnover of market to marketing team who will sustain the market / product

Job Requirements

  • Bachelor's degree in business, tourism, aviation management, Marketing or related field
  • Datadriven with strong analytical skills
  • Strong negotiation skills
  • Able to work well in complex, dynamic environments & deal with multiple layers of stakeholders
  • Knowledge of airline systems
- including distribution channels, and interline infrastructure is a plus

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.
We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.