Ecommerce Lead, Malaysia

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Haleon Full time
Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people.

By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science.

What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

Do you have solid experience with establishing & growing the Ecommerce business in emerging markets?


Join us as E-Commerce Lead for Malaysia, Singapore & Brunei and help us grow our business in future growth markets We are on an impressive growth journey on digital commerce in at Haleon and have ambitions to take it to the next S-curve of growth.


About the role:


As a digital E-Commerce lead, you will lead a high-performance team to drive Malaysia and Singapore overall digital transformation strategy, including digital commerce, digital capability building and digital innovation.


The role will also help to set up Singapore market as our digital & digital commerce hub that exports best practices to all of SEA region.


Key responsibilities:
Ecommerce- Start-up ecommerce task force for Haleon Malaysia, Singapore & Brunei cluster working closely with teams in local markets
- brand marketing, finance, supply chain, external media agency and e-distributor.
  • Construct annual digital transformation strategy and adapt global & regional digital initiatives to align with Malaysia, Singapore & Brunei Haleon vision, promote and realize the plan to build organizational digital mindset and adapt new ways of working.
  • Monitor externally industry digital landscape evaluating new trends and crafting a longterm sustainable digital growth strategy and innovation.
  • Evaluate the macro and microenvironment and consumer/shopper behaviours to develop omnichannel GTM strategy and optimize O+O opportunity as part of marketing mix.
  • Provide inputs to stakeholders on Multi-Channel (MC) initiatives including comparing/contrasting company MC vision with competitors and mobilizing stakeholders to take necessary actions, training, and plans.
  • Define lead and lag Key Performance Indicators (KPIs) and set MC targets for tracking performance vs. targets.
  • Leverage MC analytics and performance measurement by monitoring monthly MC data and channel figures into insightful actions to enhance KPIs.
  • Identify MC opportunities for each brand giving inputs to Area Management and generating best practices for Local Operating Company.
  • Routinely communicate MC performance outcomes with marketers and support them based on outcomes.


Digital Capability- Identify MSB employees' digital capability needs and design customized curriculums to build a digital-savvy organization.- Develop ways of working, Standard Operating Procedures (SOPs) and capability trainings for Multi-Channel Marketing.- Nurture internal digital sales and marketing high potential talents into digital experts who can integrate digital mindset and innovation into relevant projects.

Digital Innovation- Coach brand managers and generate digital innovation ideas and best practice MC programs focusing on the global MC priorities.- Collaborate with external partners (i.e. Google, Facebook, media agency and eRetailers etc) to come up with digital innovation ideas to conduct breakthrough experiments and drive brand growth levers.

Why you?


We look for people who appreciate the importance of safety and quality and strive to continuously improve our performance and practices.

We work in an open and transparent environment so you'll be someone who treats others with respect and integrity - as you will be treated yourself.


Ideally, we are looking for someone with:

  • At least 5 years of experience in ecommerce. Added Experience in digital marketing or in business intelligence or insights is a plus.
  • Previous experience of handling a P&L responsibility is a must.
  • Product or Project management experience in a commercial setting, involving in large scale or complex projects.
Diversity, Equity, and Inclusion


At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to yo

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