Strategic Planning Director

2 weeks ago

Kota Damansara, Malaysia M&C Saatchi Full time

Strategic Planning Director

Job description

  • Develop integrated communications strategic solutions that address the client's business challenges/ goals.
  • Support the development and selling of creative ideas to meet clients' targets and objectives, with effective presentation of ideas to internal stakeholders and to clients.
  • Build strong relationships with senior clients. Your opinion is valued and respected by them always included in strategic development/ decision making.
  • Guide and develop junior level talent within the strategy team

Roles and Responsibilities

  • Keep up to date with advertising, media, digital and social best practices, and industry and branding trends to identify opportunities for clients. Evaluate trends, assess new data and keep uptodate with the latest marketing techniques.
  • Be able to turn information and data into insights that provide powerful springboards for innovative and breakthrough creative thinking.
  • Develop full scale strategy for integrated communication campaigns that could include brand strategy, ATL campaigns, digital solutions, social media and content strategy as well as BTL and activation programmes.
  • Conceptualize and develop frameworks for complex, multichannel campaigns across the various phases of the funnel/consumer journey.
  • Partner with account management and creative leads to build and manage client relationships.
  • Proactively identify new business or creative opportunities for client growth in partnership with business leads.
  • Monitor the success of the campaigns as they run, suggesting changes and improvements where necessary.
  • Lead strategic thinking for pitches and new business projects.

Skills and requirements

  • 6+ years of experience in the integrated marketing communication business in the planning function
  • A proven track record of delivering highly effective large scale communication initiatives
  • Experienced in holistic campaigns that cuts across ATL, BTL and digital touchpoints. Ability to think beyond traditional solutions for brands.
  • Excellent client management skills
  • Possess strong presentation skills
  • Ask the right questions about everything, fulfilling their insatiable curiosity to learn everything there is to know about a given business, person, culture, trend etc.
  • Take the complex (whether it be a data set or terminologyheavy whitepaper), and turn it into something with a simple and compelling narrative.
  • Take full ownership and responsibility of their work across multiple projects, effectively managing their workload using clear organisational skills.
  • Practice emotional intelligence to build and nurture relationships with our global clients and the wider team, including active listening and pragmatic feedback.

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