Brand Manager Sea

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia LEGO Full time

Location

  • Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

Job ID

Category

  • Sales, Marketing & Product Management

Are you energized about delivering impactful marketing to help ignite love for LEGO in the hearts of kids and adults?

Join us on an exciting journey to accelerate business growth via recruiting new consumers and shoppers into the LEGO brand across South East Asia

Core Responsibilities
The Brand Manager owns the development and execution of highly effective marketing programs that drive significant consumer sales growth across priority South East Asia markets

More specifically, you will:

  • Develop and Implement marketing plans (including activations) for the assigned portfolio to recruit more kids and shoppers based on key consumer/shopper and media insights
  • Collaborate strongly with multiple partners including internal Marketing subteams, Sales teams, Operations teams and regional Marketing teams
  • Work closely with distributor partners to implement marketing activities in certain key markets represented by distributors
  • Lead relationships with external media agency and IP partners to generate strong and sustainable demand
  • Develop an integrated view of key business drivers incorporating all aspects of marketing/business and lead/influence to change them as required
  • Learn by tracking and analyzing business and campaign performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands
  • Be involved in shortterm tactical planning to meet consumer sales plan for the month as well as take a longterm approach to implement the global strategy in our market

Critical Metrics would be:

  • Growth in Consumer Sales
  • Brand strength and Active share as per internal scorecard

Play your part in our team succeeding


This role is in South East Asia business unit (SEA BU), covering 11 markets - a mix of direct coverage (Singapore, Malaysia) and distributor coverage (Indonesia, Thailand, Philippines, Vietnam among others).

Overall focus is to accelerate business growth via recruiting kids and adults and growing footprint across retail channels.

This role will form part of the BU marketing organization, which includes:
Brand Marketing, Digital Marketing, Trade Marketing, PR & Events - all reporting to the Marketing Director for the BU. There is also a strong regional APAC marketing team to support BU marketing efforts.

Do you have what it takes?- Experience in branding and digital marketing, preferably in branded goods industry in categories such as: Fashion/ Novelty Retail, Luxury, FMCG, Sports, Snacks/Beverages- Strong strategic, digital and well-rounded end to end thinking - ability of translating global/regional strategy into local priorities for Digital Marketing with a commercial approach- Fundamental understanding of digital marketing and eCommerce- Strong collaborator and ability to work across various internal functions and external partners, in particular with Sales teams- Strong ownership & Can-do attitude- Excellent communication and presentation skills with analytical mind- Ability to build alliances and partnerships with external partners- Ability to prioritize, curious about learning, and growth attitude- Team oriented, possesses good interpersonal and communication skills and able to run projects creatively and independently

LI-JL3

What's in it for you?:

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children's Rights.

**Just imagine bu

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