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Research Officer

3 months ago

Johor Bahru, Johor, Malaysia STRATEGIC COMMUNICATIONS SOLUTIONS SDN BHD Full time

Responsibilities:

  • Conduct in-depth research on industry trends, consumer behavior, and competitor activities within the advertising and marketing sector.
  • Analyze and interpret data from various sources to provide actionable insights for advertising campaigns.
  • Collaborate with cross-functional teams to understand project objectives and incorporate research findings into advertising strategies.
  • Stay abreast of the latest developments in social media platforms, advertising technologies, and industry best practices.
  • Assist in the development of audience profiles and segmentation strategies based on research findings.
  • Utilize analytics tools to measure and evaluate the performance of advertising campaigns across different media channels.
  • Prepare comprehensive reports and presentations summarizing research findings and recommendations.
  • Support the team in brainstorming sessions by providing data-driven insights and recommendations.
  • Work closely with the creative and marketing teams to align research findings with campaign objectives.
  • Stay informed about advancements in analytics tools and methodologies to enhance research capabilities.

Requirements:

  • Proven experience as a Research Officer or similar role.
  • Strong analytical and quantitative skills, with the ability to interpret complex data sets.
  • Familiarity with social media analytics tools and advertising platforms.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively within a team.
  • Detail-oriented and organized, with the ability to manage multiple research projects simultaneously.
  • Proficient in Microsoft Office and data visualization tools.
  • Diploma/Degree in Marketing, Advertising, Business, or a related field.

How to Apply:

Salary:
RM2, RM2,500.00 per month

Schedule:

  • Monday to Friday

Education:

  • Diploma/Advanced Diploma (preferred)

Experience:

  • Research: 1 year (preferred)