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Executive, Channel Marketing
3 months ago
Marketing Communications (Marketing & Communications)
Full time
- Enhance User Growth: Develop and implement innovative strategies to drive user acquisition and engagement for the M+ Apps.
- Growth Initiatives: Identify and explore various avenues to increase user growth within the M+ Apps, leveraging data-driven insights and market trends.
- Collaborative Partnerships: Source and establish collaborations with trading platforms and investment tutors to offer classes and resources that attract and retain users on our apps.
- Media and Corporate Partnerships: Identify and secure partnerships with media outlets and corporate entities to expand our reach and enhance app usage through strategic collaborations.
- Influencer Marketing: Engage with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) in both finance and non-finance sectors to promote our apps, increasing visibility and user growth.
- Market Analysis: Conduct comprehensive market research to understand user behavior, preferences, and emerging trends, providing insights to guide marketing strategies.
- Campaign Management: Plan, execute, and monitor marketing campaigns across various channels to ensure alignment with user growth objectives and brand guidelines.
- Performance Tracking: Analyze the performance of marketing initiatives using key metrics and KPIs, preparing detailed reports and recommendations for continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Business Development, Sales, or related field.
- Minimum 1-2 years of experience in channel marketing or related roles.
- Preferred background in marketing or sales.
- Experience in investment or stock trading.
- Demonstrated experience in managing successful marketing campaigns.
- Experience working with mobile apps and digital marketing tools.
- Understanding of financial markets and investment strategies.
- Fluency in Mandarin and English, with strong communication, reading, and writing skills in both languages.
Skills:
- Strategic Thinking: Ability to develop long-term strategies and execute plans effectively.
- Analytical Skills: Strong analytical and problem-solving skills to interpret data and derive actionable insights.
- Project Management: Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
- Communication: Outstanding verbal and written communication skills in both Mandarin and English.
- Relationship Building: Proven ability to build and maintain strong relationships with partners, influencers, and key stakeholders.
- Creativity: Creative mindset with the ability to generate innovative ideas for marketing and user engagement.
- Team Collaboration: Ability to work collaboratively with cross-functional teams.
- Adaptability: Flexible and adaptable to changing market conditions and business needs.
- Attention to Detail: High attention to detail and accuracy in executing marketing campaigns.