Sales & Marketing Manager (B2B - Recreation & Entertainment)

4 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

about the company

Your future employer is one of the top shopping malls in Klang Valley.

about the job

Implement marketing strategies and conduct customer segmentation through understanding the market trends and customers' needsDevelop comprehensive sales action plans and strategies spanning short, medium, and long-term objectivesDesign and implement B2B sales strategies to land more clientsBe in charge of budgeting, planning, advertising, promotions, community relations, public relations and sponsorshipLead the overall sales & marketing functions of the leisure/entertainment business of the mall, for example, indoor theme park, etcOversee and monitor the digital marketing and social campaignsIncorporate online activities with offline marketing promotionsAssist in preparing the annual marketing plan and ensure that annual targets are achievedImplement marketing strategies and conduct customer segmentation through understanding the market trends and customers' needsGenerate and qualify leads for the leisure and entertainment tenants directly under the mallExpand the current customer database within the leisure & entertainment sector to generate effective potential business and eventually exceed sales targets for the businessPlan and conduct marketing activities in order to build awareness to the publicPresent company products to potential clients and follow up by preparing sales & marketing proposalsMonitor the sales activities closely and develop strategies to improve the sales performanceGet involved in the industry events within leisure/entertainment/hospitality spectrum to build relationships with key prospectsNot only look for sponsorship leads for the business, but also advertising space related to the businessWork with external advertising and public relations agencies to implement branding and other marketing approaches skills and experience required Diploma/Bachelor's Degree in Mass Communications, Advertising, Marketing or equivalentAt least 5 years of sales & marketing experience in mall, theme park or entertainment industry culture and benefits Your future employer is financially strong and growing rapidly in recent years with a strong portfolio of completed, ongoing and future projects secured. They have a good work environment, with a trusting and supportive management team. They reward their employees generously for good performance and emphasise personal growth for each employee. how to apply The above is just a guideline about the position. Please apply through this advertisement or log into for further details. Due to the high volume of applicants, shortlisted candidates will be contacted.
experience 5 years
skills Sales , Marketing , Theme Park , Leisure , Entertainment , Hospitality , Recreation , Business-to-Business (B2B)
qualifications no additional qualifications required
education Bachelor Degree

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