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Regional (Asia) Medical Marketing Manager

2 months ago

Malaysia FrieslandCampina Full time
  • Create MIFT Medical strategy based on RACE Medical principle for relevant Asia and MEPA Opcos
  • Adopt and adapt the strategy based OpCos RACE Medical Audit maturity level
  • Ensure OpCos translation and implementation on 3x3 Medical strategy
  • Engage the right stakeholder for key activities (internal FC organization and external/KOLs/experts)
  • Drive standardization on medical engagement approach across BG Asia and MEPA and scale up as much as possible based on OpCos maturity level
  • Institutionalise cross learning within BG Asia and MEPA OpCos
  • Create master content and master engagement plan based on MIFT Benefit Platform for HCP Omni channel engagements (translation and adaptation will be OpCos responsibility)
  • Measure Medical performance (RACE Audits, Top 10 Global Medical KPIs)
  • Define future thinking approach for HCP engagement (start with leading Opcos maturity level, to be adopted by next in line OpCos)
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