Regional Marketing Specialist

3 weeks ago


Malaysia Justmarkets Full time

Seeking a Marketing Specialist with 5+ years of experience to lead marketing efforts in the Malaysia region, driving growth and brand visibility.

Responsibilities
  • Collaborate with Country Directors to shape and improve the regional commercial plan.
  • Oversee the growth and management of all marketing/branding efforts in the Malaysia region.
  • Develop comprehensive briefs for events and campaigns to enhance upper funnel dynamics, acquisition rates, and CRM engagement.
  • Engage with the Marketing Team to solve business problems and provide strategic advice.
  • Initiate and interpret market research and competitive analyses within the Malaysia region.
  • Ensure seamless collaboration with the compliance team to meet regulatory standards.
  • Monitor and report on key performance indicators to extract actionable insights.
  • Play a key role in post-campaign evaluations and strategic recalibrations.
  • Oversee regional marketing spend to ensure alignment with strategic objectives.
  • Act as a key marketing bridge and advocate in regional forums.
  • Develop and synchronize quarterly and annual campaign programs.
Requirements
  • 5+ years of experience as a Marketing Specialist or in a similar Marketing role.
  • Experience working with the Malaysian region, preferably in Broker/Financial Services/FinTech/Gaming/Insurance.
  • All-rounder in marketing experience covering branding, digital, social media, PR, performance campaigns, and lead generation.
  • Experience in building GTM country strategies.
  • Proven experience working with Web and App analytics tools.
  • Experience with paid traffic sources and SEO optimization.
Desirable Skills
  • Prior exposure to the Fintech or iGaming sectors.
  • Familiarity with analytical tools like Tableau and PowerBi.
What We Offer
  • A dynamic and engaging work environment.
  • Competitive compensation.
  • Annual leave: 16 days.
  • Sick leave: 14 days.
  • Public holidays: 11 days.
  • Regular teambuildings.
  • Professional Education.
  • Compensation for foreign languages courses.


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