Regional Marketing Specialist
3 weeks ago
Seeking a Marketing Specialist with 5+ years of experience to lead marketing efforts in the Malaysia region, driving growth and brand visibility.
Responsibilities- Collaborate with Country Directors to shape and improve the regional commercial plan.
- Oversee the growth and management of all marketing/branding efforts in the Malaysia region.
- Develop comprehensive briefs for events and campaigns to enhance upper funnel dynamics, acquisition rates, and CRM engagement.
- Engage with the Marketing Team to solve business problems and provide strategic advice.
- Initiate and interpret market research and competitive analyses within the Malaysia region.
- Ensure seamless collaboration with the compliance team to meet regulatory standards.
- Monitor and report on key performance indicators to extract actionable insights.
- Play a key role in post-campaign evaluations and strategic recalibrations.
- Oversee regional marketing spend to ensure alignment with strategic objectives.
- Act as a key marketing bridge and advocate in regional forums.
- Develop and synchronize quarterly and annual campaign programs.
- 5+ years of experience as a Marketing Specialist or in a similar Marketing role.
- Experience working with the Malaysian region, preferably in Broker/Financial Services/FinTech/Gaming/Insurance.
- All-rounder in marketing experience covering branding, digital, social media, PR, performance campaigns, and lead generation.
- Experience in building GTM country strategies.
- Proven experience working with Web and App analytics tools.
- Experience with paid traffic sources and SEO optimization.
- Prior exposure to the Fintech or iGaming sectors.
- Familiarity with analytical tools like Tableau and PowerBi.
- A dynamic and engaging work environment.
- Competitive compensation.
- Annual leave: 16 days.
- Sick leave: 14 days.
- Public holidays: 11 days.
- Regular teambuildings.
- Professional Education.
- Compensation for foreign languages courses.
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