B2B Regional Marketing Manager

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Businesslist Full time

Key responsibilities of the Regional Marketing Manager include:

  • Managing the product portfolio for the region, based on local market needs and global direction
  • Recommending the nature and scope of current and future product lines by reviewing product specifications, driving new product ideas and championing product or packaging changes
  • Determining customers' needs and desires by specifying research needed to obtain market information
  • Keeping up to date with industry insights, being sensitive to market competition
  • Partnering closely with local market distributors to develop product sales strategies
  • Proposing and launching new products through understanding of local market needs, analyzing product requirements, preparing business cases
  • Introducing and marketing new products
  • Defining product line communication strategy to best resonate with customer needs
  • Partnering closely with the sales team on business development needs

The Successful Applicant

A successful candidate is a marketer with a proven track record in product marketing or product management within the B2B industry, preferably with experience in food manufacturing. Other requirements include:

  • Bachelor's Degree in a related field
  • Minimum 5 years of marketing and commercial experience
  • Exposure to food & beverage manufacturing environment with involvement in dairy value chain is preferred
  • Analytical and has a strong business acumen
  • Background in business development is an added advantage
  • Demonstrated experience in marketing data analytics and tools
  • Exceptional communication, presentation and writing skills
  • Technical background is preferable
  • Excellent English speaking and writing
  • Willing to travel within the region (25%)

What's on Offer

  • Be part of a reputable company with a global presence
  • Regional Exposure
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