CRM Marketing Automation Developer
1 week ago
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.
Description and RequirementsYou will:
- Work with end business users to develop, code, and launch complex cross-channel CRM marketing campaigns.
- Translate end-user-stated business objectives into actionable solutions and understand end-user communication needs and data streams.
- Design and document solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities.
- Leverage Salesforce Marketing Cloud tools and scripting languages including but not limited to Email Studio, Mobile Studio, Content Builder, Journey Builder, Contact Builder, Audience Builder, Automation Studio; Dynamic Content Areas to deliver highly dynamic and personalized content.
- Work with the customer to understand key campaign parameters and requirements.
- Collaborate with other members of the Engagement Services team to provide best practice recommendations to customers.
- Design and document solutions that leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer success.
- Leverage a foundational understanding of data modeling to determine data flow and transformations necessary to import and transform data necessary to run journeys.
- Create automation for file/data import, audience segmentation, and journey kick-offs leveraging automation activities including but not limited to: SQL Queries, File Transfers, Import Files, Data Extracts, Verifications, Send Email, Send SMS.
- Develop SQL code necessary to import and transform data requiring the use of Data Extensions and SFTP connectors.
- Create and leverage hand-written AMPscript in order to personalize emails and add dynamic content to said emails.
- Identify and define Journey entry sources and decision splits in any given journey with Data Extensions, Lists (or Audiences), Salesforce Data, API, Events.
- Create HTML-based emails handling requirements and issues from various different email service providers (e.g., Gmail, Outlook, etc.).
- Work independently under direction in order to ensure customer success.
Complexity of Work:
- The role requires critical thinking skills, decisive judgment, and the ability to work with minimal supervision.
- Collaboration with multiple cross-functional team members and stakeholders, which requires excellent communication skills.
You have:
- Must have 2 years of experience on the Salesforce Marketing Cloud (SFMC) platform in email, SMS, and push notifications.
- Other Marketing Automation platform experience is a plus.
- Must have one Certification: Marketing Cloud Admin, Marketing Cloud Consultant, Certified Email Specialist.
If you require an accommodation to complete this application, please contactability@lenovo.com.
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