Marcom Manager

2 weeks ago


Kuala Lumpur, Malaysia Grand Millennium Kuala Lumpur Full time

Job Description
To champion all communications and branding concepts and strategies both within the hotel and external, thus maximizing hotels brand awareness in line with the hotel's positioning statement within the targeted markets.

**Responsibilities**:
To develop the hotels yearly communication plan in conjunction with the hotels yearly marketing plan so as to support and drive market penetration and overall sales effectiveness.
To be the key champion in developing and updating media database, as well as relationships. Ensure media kit and database are updated by category and ensure the right key messaging are delivered to the right editor.
To develop key press release by outlets or segment on a monthly basis, plans has to be developed and submitted 3 months prior. To develop key messaging that can drive impact and create brand or product differentiation.
To champion Media FAM trips, ensure check-list are done properly prior to arrival, in-room amenities and welcome card prepared, as well as media kit.
To develop and maintain close relationship with both local and major feeder market media contacts to maximise opportunities for exposure and develop not only awareness but third party endorsement of the hotel through these channels.
To champion monthly press coverage analysis and press clipping report
To update Public Relations on a quarterly basis, highlighting key press activities that have been achieved, highlight growth and advertising return in value.
To champion media monitoring tools and address public opinions, as well as respond accordingly. In conjunction with online supportive tools such as Google Alerts and Brand Karma.
Company Overview

The GRAND MILLENNIUM KUALA LUMPUR, situated right at the heart of the Golden Triangle, is part of a dynamic and global hotel company with a portfolio of more than 140 hotels in 17 countries around the world.

As a young, forward-thinking company representing consistent standards of excellence, join us for a career that could open new doors for you.
Diploma / Advanced Diploma / Higher Graduate Diploma / DVM / DKM Level 4 / DLKM Level 5


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