Im Marcom, Assistant Manager

2 weeks ago


Kuala Lumpur, Malaysia Samsung Electronics Full time

**Résumé du poste**

1. Optimiser l'impact du marketing en élaborant la stratégie de communication intégrée relative aux nouveaux produits et des ICP marketing conformément à la stratégie d'entreprise et de produit.

2. Favoriser une communication marketing continue en fixant des objectifs et des orientations marketing cohérents à l'intention des départements marketing concernés (relations publiques, digital, médias, campagnes, etc.)

**Rôle et Responsabilités**

1. [Communication strategy setting] Participate in the environment analysis of market, competitor and product and conduct competitor benchmarking required for setting communication strategy.

2. [Campaign planning] Participate in the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.

3. [Brand strategy development] Participate in the market research and benchmarking of the strategies and naming status of competitors that are needed for developing brand strategies.

**Skills and Qualifications**
- Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
- Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
- Normally receives little instruction on day-to-day work and receives general instructions on new assignments
- Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience


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